Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2025. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

Difference White Hat SEO & Black Hat SEO

Difference Between White Hat SEO & Black Hat SEO

Allan Dumayas

02^nd Aug, 2021

Struggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.

The History Of Google Search

Kristi Ray

16^th Jul, 2021

Curious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.

How Often Does Google Crawl Websites?

Kristi Ray

05^th Jul, 2021

Curious how often Google checks your website for updates or changes? Discover what influences Google’s crawling frequency and how to optimise your site for better visibility.

Why You Should Avoid Cheap SEO

Danny Mahoney

01^st Jul, 2021

Tempted to hire cheap SEO services for website optimisation? In this guide, we’ll tell you all about cheap SEO packages and why it is advisable to avoid them at all costs.

The Fundamentals Of Logo Design

Brodey Sheppard

18^th Jun, 2021

Logos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.

Dash Or Underscore In URL For SEO

Kristi Ray

05^th Jun, 2021

How does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.

What Are Internal Links In SEO?

Brodey Sheppard

27^th May, 2021

In this detailed guide, we answer your questions about what internal links In SEO are, its importance & why do you need an internal linking strategy.

How To Find The Best Keywords For SEO

Kristi Ray

25^th May, 2021

How to find the best keywords for your website? Our advanced guide will improve your website organic rankings with proper keyword research strategies.

How To Use Content Silos In SEO

Brodey Sheppard

22^nd May, 2021

You can easily create the perfect website structure using content clusters. Learn how to use content silos in SEO & their importance to ranking.

NLP For On-Page SEO

Brodey Sheppard

20^th May, 2021

Want to know about natural language processing (NLP) for on-page SEO? Read our guide to learn more about how NLP can improve the quality of your content and on-page SEO.

The Definitive Guide on Keyword Intent

Kristi Ray

19^th May, 2021

Wondering what keyword intent exactly is and what it is used for? Go through our comprehensive guide to know all about it! Everything you need to know about keyword intent, and why it matters.

What are Keywords?

Kristi Ray

14^th May, 2021

You’ve heard of keywords, but what are they? Learn about keywords, research and how to improve your traffic using them in this guide.

Why SEO Should Be Your Priority

Kristi Ray

11^th May, 2021

Wondering why SEO should be a priority for your website? Read our guide for all the answers on the importance of SEO. sitecentre® breaks down the most important factors in 2025.

Tools To Improve Website Speed

Brodey Sheppard

29^th Apr, 2021

Looking for tools to speed up your site? We’ve got you covered with this informative guide that contains all the nitty-gritty about website speed.

Click Fraud Prevention on Google Ads

Brodey Sheppard

23^rd Apr, 2021

Is fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.

How Long Does SEO Take To Work?

Kristi Ray

21^st Apr, 2021

You might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.

Does Performance-Based SEO Work?

Kristi Ray

19^th Apr, 2021

Wondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.

Designing A Website Based On Human Behaviour

Brodey Sheppard

15^th Apr, 2021

Learn how crafting a website with human behaviour at its core can elevate your UX and UI design game. Curious how small design tweaks can make a big impact? Discover more in our guide!

Best Google Ads Management Tools

Kristi Ray

10^th Apr, 2021

In search of Google Ads management tools for your ad campaign? To help you out, here are 22 of the best ad management tools for running Google Ads.

What Is Search Intent?

Danny Mahoney

24^th Mar, 2021

Search Intent is a crucial concept in the digital marketing world. Our guide hopes to provide you with all the information that there is to know about keyword intent in research.