Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2025. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

Google Ads Quality Score

Google Ads Quality Score

Brodey Sheppard

Learn how to maximise your Google Ads results by optimising your quality scores. Improve ad relevance, click-through rates, and landing page experience. Elevate your ad game now!

Improving Customer Journey User Feedback

Improving Customer Journey Using User Feedback

Alannah Picking

Unlock the power of user feedback and SEO strategies to enhance customer experience. Dive into usability testing, data analysis, and creating a strong online presence. Gain comprehensive insights for a successful customer journey.

Google’ Helpful Content Update

Google’s Helpful Content Update

Kristi Ray

Explore Google’s Helpful Content Update, a significant algorithm change aimed at rewarding satisfying user experiences. Learn how it reshapes SEO strategies and impacts your web presence.

Marketing Plan?

What is a Marketing Plan?

Brodey Sheppard

Ready to take the guesswork out of your marketing? In this guide, we break down the key components of a marketing plan, showing you how to create a strategy that drives growth and success.

Plan Digital Marketing

How To Plan Your Digital Marketing

Princess Kang

Creating a digital marketing plan is crucial for the success of your business. This guide will cover everything from defining your marketing goals to choosing the right marketing channels. Keep reading to learn how to plan your digital marketing.

Local SEO Service-Based Businesses

Local SEO For Service-Based Businesses

Alannah Picking

Local SEO is important for service-based businesses because it helps them rank higher in local search results. By optimising their website and local business listings for local keywords, service-based businesses can attract more customers who are searching for their services in their area.

Setup Google Alerts

How To Setup Google Alerts

Princess Kang

Learn how to set up Google Alerts for business growth and receive notifications on brand mentions, competitors, and relevant industry news. Enhance your online presence and streamline business processes with efficient tracking.

Google Ads: CTR

Google Ads: CTR

Princess Kang

CTR is key to digital marketing success. For Google Ads, optimal CTR is 3–5%, but industry & platform can impact it. Strategies to improve CTR include relevant ad copy, ad extensions & linking to relevant landing pages. Benchmarks like CVR, CPC & CPA also help analyze campaign effectiveness.

Size Impact SEO?

Does Size Impact SEO?

Princess Kang

Font size and colour are often overlooked, but they can greatly improve web design and boost your SEO practices. Read below to explore their impact and ways to benefit from them.

Local SEO Content Ideas

Local SEO Content Ideas

Princess Kang

Are you looking for SEO content ideas to help boost your business online in 2025? You can use our guide to help develop a successful local SEO content strategy.

Local SEO Checklist

Local SEO Checklist

Brodey Sheppard

Do you need help ranking high locally in 2025 but don’t know where to start? Take a look at our checklist for help setting up your local SEO strategy!

7 Asp. NET-Based CMS Platforms (Free & Paid)

7 Best Asp. NET-Based CMS Platforms (Free & Paid)

Danny Mahoney

If you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.

Lead Generation Strategies

Lead Generation Strategies

Brodey Sheppard

Struggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.

Implement Schema WordPress

How To Implement Schema In WordPress

Stephanie Salud

Want to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!

Customer Journey Mapping

Customer Journey Mapping

Kristi Ray

Want to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.

Ultimate Guide Google Display Network

Ultimate Guide to Google Display Network

Danny Mahoney

Wondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.

Stopping SEO Working? Decoding SEO Challenges

What Is Stopping SEO From Working? Decoding SEO Challenges

Stephanie Salud

Tired of investing time and effort into your website’s SEO and receiving little in return? This article underlines the leading causes of stagnant SEO campaigns and how to resolve them.

Spying Competitors Google Ads

Spying On Competitors Google Ads

Stephanie Salud

Want to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.

Calculate SEO ROI

How to Calculate SEO ROI

Danny Mahoney

Want to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.

Beginner’ Guide Evergreen Content

Beginner’s Guide to Evergreen Content

Kristi Ray

Struggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.

Create User Persona

How To Create a User Persona

Brodey Sheppard

Looking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.

Heatmap eCommerce User Experience & Engagement

Using Heatmap To Better eCommerce User Experience & Engagement

Brodey Sheppard

Want to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.

Definitive Guide Shopify SEO

The Definitive Guide To Shopify SEO

Stephanie Salud

Discover how to boost your Shopify store’s visibility and traffic with our comprehensive SEO guide. Perfect for store owners looking to dominate search results in 2025.

Create Infographics 5 Simple Steps

How To Create Infographics In 5 Simple Steps

Brodey Sheppard

The human brain takes a long time to process info and numbers. Infographics provide a visual way of conveying data to a targeted audience.

Hire Web Developer . ?

Hire Web Developer vs. Do It Yourself?

Danny Mahoney

Wondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.

’ Don’ts Content Marketing

The Do’s and Don’ts Of Content Marketing

Kristi Ray

Want to get better at creating content in 2025? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.

Bring Brand Life?

How Do You Bring A Brand To Life?

Brodey Sheppard

Starting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2025 and beyond.

Difference White Hat SEO & Black Hat SEO

Difference Between White Hat SEO & Black Hat SEO

Allan Dumayas

Struggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.

History Google Search

The History Of Google Search

Kristi Ray

Curious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.

Fundamentals Logo Design

The Fundamentals Of Logo Design

Brodey Sheppard

Logos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.

Dash Underscore URL SEO

Dash Or Underscore In URL For SEO

Kristi Ray

How does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.

Click Fraud Prevention Google Ads

Click Fraud Prevention on Google Ads

Brodey Sheppard

Is fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.

Long SEO Work?

How Long Does SEO Take To Work?

Kristi Ray

You might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.

Performance-Based SEO Work?

Does Performance-Based SEO Work?

Kristi Ray

Wondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.

Designing Website Based Human Behaviour

Designing A Website Based On Human Behaviour

Brodey Sheppard

Learn how crafting a website with human behaviour at its core can elevate your UX and UI design game. Curious how small design tweaks can make a big impact? Discover more in our guide!

Google Ads Management Tools

Best Google Ads Management Tools

Kristi Ray

In search of Google Ads management tools for your ad campaign? To help you out, here are 22 of the best ad management tools for running Google Ads.

Hosting Affect SEO?

Does Hosting Affect SEO?

Danny Mahoney

Does web hosting impact SEO? This guide helps break down whether web hosting affects SEO rankings and results in search engines like Google or Bing.

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