Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2025. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

Taxonomy SEO?

What is Taxonomy SEO?

Kristi Ray

Discover how to develop SEO taxonomy or categorise your website content. We explain the connection between taxonomy and SEO, plus provide tips to create a user-friendly and search-optimised structure.

Improve Onsite SEO Podcasting

Improve Your Onsite SEO with Podcasting

Princess Kang

Podcasts creatively boost your site’s SEO. As unique content, they help you rank for more keywords and phrases. Podcasts build expertise and authority to earn credible backlinks. Create quality episodes optimised for keywords. Strategically leverage podcasting to improve your onsite SEO.

Mastering -Page SEO

Mastering On-Page SEO

Alannah Picking

Explore the intricacies of mastering on-page SEO to enhance your site’s rankings. From keyword strategy and title tags to internal linking, our comprehensive guide equips you for sustained success in the ever-changing SEO landscape.

Internal Linking Audit Guide

Internal Linking Audit Guide

Kristi Ray

An internal linking audit is an essential part of any SEO strategy. Reviewing and optimising your internal links can improve user experience, increase pageviews, and boost your website’s search engine rankings.

7 Asp. NET-Based CMS Platforms (Free & Paid)

7 Best Asp. NET-Based CMS Platforms (Free & Paid)

Danny Mahoney

If you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.

Link Building & -Page SEO: Understanding Relationship

Link Building & On-Page SEO: Understanding the Relationship

Princess Kang

Are you aware link building and on-page SEO are closely related? Using these methods, learn how to optimise your website to boost conversions and rankings.

Lead Generation Strategies

Lead Generation Strategies

Brodey Sheppard

Struggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.

SEO-Friendly Pagination

SEO-Friendly Pagination

Kristi Ray

Wondering how to improve your website ranking through SEO-friendly pagination? Find out how paginated pages can benefit your website and how to avoid common mistakes.

Orphan Pages?

What Are Orphan Pages?

Princess Kang

Are you having trouble understanding what orphan pages are? Read our guide to learn where you can find these pages and how to remove or add them to your website.

Implement Schema WordPress

How To Implement Schema In WordPress

Stephanie Salud

Want to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!

Customer Journey Mapping

Customer Journey Mapping

Kristi Ray

Want to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.

Ultimate Guide Google Display Network

Ultimate Guide to Google Display Network

Danny Mahoney

Wondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.

Stopping SEO Working? Decoding SEO Challenges

What Is Stopping SEO From Working? Decoding SEO Challenges

Stephanie Salud

Tired of investing time and effort into your website’s SEO and receiving little in return? This article underlines the leading causes of stagnant SEO campaigns and how to resolve them.

Spying Competitors Google Ads

Spying On Competitors Google Ads

Stephanie Salud

Want to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.

Calculate SEO ROI

How to Calculate SEO ROI

Danny Mahoney

Want to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.

Redirect — Web Redirects?

What Is A Redirect — Should You Use Web Redirects?

Brodey Sheppard

Have trouble setting up redirects on your website? Here’s all you need to know about when and why to set up website redirects and how they can impact SEO.

Beginner’ Guide Evergreen Content

Beginner’s Guide to Evergreen Content

Kristi Ray

Struggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.

3 Types SEO?

What Are The 3 Types of SEO?

Brodey Sheppard

Do you know that SEO strategies can amp up your digital marketing game like no other? That’s why we’re here to help learn it all.

Create User Persona

How To Create a User Persona

Brodey Sheppard

Looking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.

Heatmap eCommerce User Experience & Engagement

Using Heatmap To Better eCommerce User Experience & Engagement

Brodey Sheppard

Want to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.

Definitive Guide Shopify SEO

The Definitive Guide To Shopify SEO

Stephanie Salud

Discover how to boost your Shopify store’s visibility and traffic with our comprehensive SEO guide. Perfect for store owners looking to dominate search results in 2025.

Create Infographics 5 Simple Steps

How To Create Infographics In 5 Simple Steps

Brodey Sheppard

The human brain takes a long time to process info and numbers. Infographics provide a visual way of conveying data to a targeted audience.

Schema/Structured Data & ?

What Is Schema/Structured Data & How To Use It?

Stephanie Salud

Curious about how schema markup can boost your SEO game? Our step-by-step guide reveals how structured data helps search engines understand your content better and rank you higher.

Hire Web Developer . ?

Hire Web Developer vs. Do It Yourself?

Danny Mahoney

Wondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.

’ Don’ts Content Marketing

The Do’s and Don’ts Of Content Marketing

Kristi Ray

Want to get better at creating content in 2025? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.

Bring Brand Life?

How Do You Bring A Brand To Life?

Brodey Sheppard

Starting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2025 and beyond.

Difference White Hat SEO & Black Hat SEO

Difference Between White Hat SEO & Black Hat SEO

Allan Dumayas

Struggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.

History Google Search

The History Of Google Search

Kristi Ray

Curious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.

Fundamentals Logo Design

The Fundamentals Of Logo Design

Brodey Sheppard

Logos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.

Dash Underscore URL SEO

Dash Or Underscore In URL For SEO

Kristi Ray

How does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.

Internal Links SEO?

What Are Internal Links In SEO?

Brodey Sheppard

In this detailed guide, we answer your questions about what internal links In SEO are, its importance & why do you need an internal linking strategy.

Find Keywords SEO

How To Find The Best Keywords For SEO

Kristi Ray

How to find the best keywords for your website? Our advanced guide will improve your website organic rankings with proper keyword research strategies.

Definitive Guide Keyword Intent

The Definitive Guide on Keyword Intent

Kristi Ray

Wondering what keyword intent exactly is and what it is used for? Go through our comprehensive guide to know all about it! Everything you need to know about keyword intent, and why it matters.

Keywords?

What are Keywords?

Kristi Ray

You’ve heard of keywords, but what are they? Learn about keywords, research and how to improve your traffic using them in this guide.

Click Fraud Prevention Google Ads

Click Fraud Prevention on Google Ads

Brodey Sheppard

Is fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.

Long SEO Work?

How Long Does SEO Take To Work?

Kristi Ray

You might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.

Performance-Based SEO Work?

Does Performance-Based SEO Work?

Kristi Ray

Wondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.

Designing Website Based Human Behaviour

Designing A Website Based On Human Behaviour

Brodey Sheppard

Learn how crafting a website with human behaviour at its core can elevate your UX and UI design game. Curious how small design tweaks can make a big impact? Discover more in our guide!

Google Ads Management Tools

Best Google Ads Management Tools

Kristi Ray

In search of Google Ads management tools for your ad campaign? To help you out, here are 22 of the best ad management tools for running Google Ads.

Search Intent?

What Is Search Intent?

Danny Mahoney

Search Intent is a crucial concept in the digital marketing world. Our guide hopes to provide you with all the information that there is to know about keyword intent in research.

Hosting Affect SEO?

Does Hosting Affect SEO?

Danny Mahoney

Does web hosting impact SEO? This guide helps break down whether web hosting affects SEO rankings and results in search engines like Google or Bing.

Google ---: Future SEO

Google E-E-A-T: The Future of SEO

Brodey Sheppard

Is your website quality up to Google E-E-A-T standards? Experience, Expertise, Authoritativeness, and Trustworthiness are the next generation of SEO.

Truth “Local SEO Agency”

Truth about your “Local SEO Agency”

Brodey Sheppard

Most likely, you’re overpaying for SEO services without even realising it. Here is how to fix it and stop paying for white labels.

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