Digital Marketing Insights

Our blog is the no-fluff, no-filter look behind the curtains of Australian digital marketing in 2025. The sitecentre® blog offers articles since 2019 giving you a total of hours of reading on topics like local SEO and PPC to social media marketing and website design. We go where no other marketing agency dares to show you the exact tested and proven strategies industry leaders use daily.

Google Ads: Landing Page Experience

Google Ads: Landing Page Experience

Anastasia Paraskevos

Learn how to optimise your Google Ads landing page to improve conversions and engage users effectively. Implementing these strategies will help you maximise your ad performance and drive better results.

Redesign Website?

How Often Should I Redesign Your Website?

Brodey Sheppard

When should you look at website redesign? Join us to discover the recommended frequency for redesigning your website and keeping it fresh. Learn how often to update your online presence to engage visitors and stay competitive.

Website Redesign Tips Local Businesses

Website Redesign Tips For Local Businesses

Princess Kang

Elevate your online presence through effective website redesign. Enhance user experience, conversions, and brand alignment for local business growth.

UX SEO

UX and SEO

Brodey Sheppard

Let’s explore the relationship between user experience and search engine optimisation. We’ll answer common questions about how these two areas of website design are connected, and offer tips for optimising your website for both UX and SEO.

Tips Hiring Web Designer

Tips for Hiring a Web Designer

Kristi Ray

A competent web designer is essential for a strong online presence. Consider goals, expertise, costs, SEO, and references when hiring. Stay positive and organised in your search for success.

AI Web Design

AI For Web Design

Brodey Sheppard

Unleash the power of AI in web design and transform your website with advanced techniques and tools. From beginners to experts, learn how AI can improve your web design skills and bring your site to the next level.

Website Design Checklist

Website Design Checklist

Brodey Sheppard

Are you ready to take your website design to the next level? Follow our website design checklist, and you’ll be well on your way to creating a stunning website that will leave a lasting impression!

Guide UX Navigation Design

Guide To UX Navigation Design

Brodey Sheppard

Learn why designing a seamless, intuitive, and easy-to-use navigation interface is a must. Read this blog post for tips and best practices for creating a user-friendly navigation interface!

Website Redesign?

What Goes Into A Website Redesign?

Brodey Sheppard

Are you thinking about revamping your website? Discover what goes into redesigning a website and whether it can help you reach your business goals in 2025!

UX Important Website

Why UX Is Important For Your Website

Danny Mahoney

Are you considering hiring a UX designer for your website? Explore the value of UX and the types you can use to boost your website’s revenue!

Core Web Vitals: Ultimate Guide

Core Web Vitals: The Ultimate Guide

Brodey Sheppard

Yearning to learn about Google’s Core Web Vitals? Explore how you can improve the visiting experience for the long-term success of your site.

Upgrade Website?

How Often Should You Upgrade Your Website?

Princess Kang

When was the last time you updated your website? Using our guide, you can increase your search engine ranking, leads, and conversions by upgrading your site.

7 Asp. NET-Based CMS Platforms (Free & Paid)

7 Best Asp. NET-Based CMS Platforms (Free & Paid)

Danny Mahoney

If you are looking for an Asp.NET-based CMS platform for your website, follow our guide as we list the best and easiest platforms to use, along with their features.

Website Wireframe?

What Is A Website Wireframe?

Danny Mahoney

Considering designing a new website for your business? Be sure you understand how wireframes are used for UX and web design before you begin!

Lead Generation Strategies

Lead Generation Strategies

Brodey Sheppard

Struggling to build a strong customer base for your business? Here’s everything you need to know about lead generation strategies to boost your revenue.

Implement Schema WordPress

How To Implement Schema In WordPress

Stephanie Salud

Want to learn how to improve your website ranking in search results using Schema? Read our guide on how to add schema markup, rich snippets and more!

Customer Journey Mapping

Customer Journey Mapping

Kristi Ray

Want to know about customer journey mapping and how to use it to grow your target audiences? Our informative guide covers everything you need to know.

Ultimate Guide Google Display Network

Ultimate Guide to Google Display Network

Danny Mahoney

Wondering how you can use the Google Display Network to promote your online business? Get started with this straightforward guide and industry tips.

Stopping SEO Working? Decoding SEO Challenges

What Is Stopping SEO From Working? Decoding SEO Challenges

Stephanie Salud

Tired of investing time and effort into your website’s SEO and receiving little in return? This article underlines the leading causes of stagnant SEO campaigns and how to resolve them.

Spying Competitors Google Ads

Spying On Competitors Google Ads

Stephanie Salud

Want to know how you can outdo your competitors with your PPC campaign? Check out these tips on spying on competitors’ Google Ads using the best tools to spy on Google Ads.

Calculate SEO ROI

How to Calculate SEO ROI

Danny Mahoney

Want to know the return on investment (ROI) from the SEO efforts? Learn how to calculate your ROI from your website with our informational guide.

Alt Text & ?

What Is Alt Text & Why Should You Use It?

Brodey Sheppard

What is Alt text in HTML? Should you use it, and is there an SEO advantage to it? Read our expert guide on optimising image alt text the easy way.

Redirect — Web Redirects?

What Is A Redirect — Should You Use Web Redirects?

Brodey Sheppard

Have trouble setting up redirects on your website? Here’s all you need to know about when and why to set up website redirects and how they can impact SEO.

Beginner’ Guide Evergreen Content

Beginner’s Guide to Evergreen Content

Kristi Ray

Struggling to create evergreen content to boost the traffic to your website? Here’s all you need to know about creating engaging, evergreen content.

eCommerce Themes Worth Buying

eCommerce Themes Worth Buying

Stephanie Salud

Looking for themes to buy for your new eCommerce website? Look no further, as our guide lists the best themes for eCommerce stores, plus the features and benefits of each.

Create User Persona

How To Create a User Persona

Brodey Sheppard

Looking for tips on creating compelling user personas? This comprehensive guide will provide you with all the information you need to get started.

Heatmap eCommerce User Experience & Engagement

Using Heatmap To Better eCommerce User Experience & Engagement

Brodey Sheppard

Want to learn how to make the best possible use of heatmaps for your online business? Find out how you can use them effectively in this guide.

Definitive Guide Shopify SEO

The Definitive Guide To Shopify SEO

Stephanie Salud

Discover how to boost your Shopify store’s visibility and traffic with our comprehensive SEO guide. Perfect for store owners looking to dominate search results in 2025.

Top Picks Shopify Themes

Our Top Picks For Shopify Themes

Kristi Ray

Are you starting a business and searching for the best Shopify themes to create a stylish and user-friendly online store? We’ve got you covered with our favourite Shopify themes in this guide.

Create Infographics 5 Simple Steps

How To Create Infographics In 5 Simple Steps

Brodey Sheppard

The human brain takes a long time to process info and numbers. Infographics provide a visual way of conveying data to a targeted audience.

Schema/Structured Data & ?

What Is Schema/Structured Data & How To Use It?

Stephanie Salud

Curious about how schema markup can boost your SEO game? Our step-by-step guide reveals how structured data helps search engines understand your content better and rank you higher.

Website User Testing

Website User Testing

Kristi Ray

Now that your website prototype is ready, it’s time to put it to the test. Learn how to use website user testing for business success in this guide.

Buy Website Themes

Where To Buy Website Themes

Danny Mahoney

Wondering where to buy website templates and stunning themes from? All you need to know about website templates and where to buy them is in this guide

Hire Web Developer . ?

Hire Web Developer vs. Do It Yourself?

Danny Mahoney

Wondering whether you should hire a professional web developer or attempt to create a website yourself? Take a look at our guide to make an informed decision.

’ Don’ts Content Marketing

The Do’s and Don’ts Of Content Marketing

Kristi Ray

Want to get better at creating content in 2025? Our content marketing strategy guide highlights all the dos and don’ts of content marketing to help you.

Create Landing Page Converts

How To Create A Landing Page That Converts

Brodey Sheppard

Want to create a great landing page? Our guide has all the information to help you create a landing page that converts. Everything you need to know in 2025.

Bring Brand Life?

How Do You Bring A Brand To Life?

Brodey Sheppard

Starting from scratch or rebuilding an existing brand to reach the stars? Either way, here are some tips on how you can bring a brand to life in 2025 and beyond.

- Website Design Basics

Must-Have Website Design Basics

Allan Dumayas

Thinking of redesigning your website? Start with these essential UI/UX elements that can make or break user experience, driving traffic and conversions.

Difference White Hat SEO & Black Hat SEO

Difference Between White Hat SEO & Black Hat SEO

Allan Dumayas

Struggling to understand the difference between white hat SEO and black hat SEO? Read our guide to clear your doubts and improve your SEO strategy.

History Web Design

The History of Web Design

Kristi Ray

Ever wondered how, and when web design took over the online world? This guide will answer all of your questions about the history of web design.

History Google Search

The History Of Google Search

Kristi Ray

Curious to know about Google’s history and how it all began? Check out our guide to learn more about one of the biggest companies in the world.

UX Principles Creating Websites

UX Principles For Creating Websites

Brodey Sheppard

Creating beautiful websites isn’t all it seems. There are important UX and UI principles to follow to build a relationship with your traffic and convert higher. Take a look at our list of the most important website UX principles.

Fundamentals Logo Design

The Fundamentals Of Logo Design

Brodey Sheppard

Logos are the face of your brand. Discover the fundamentals of logo design. See samples of successful brands and how they stand out here.

Dash Underscore URL SEO

Dash Or Underscore In URL For SEO

Kristi Ray

How does using a dash or underscore impact your SEO ranking? Our guide outlines the best answer to the question based on data and facts.

Click Fraud Prevention Google Ads

Click Fraud Prevention on Google Ads

Brodey Sheppard

Is fraudulent activity making you lose customers? This informative guide on click fraud identification, protection, and prevention.

Long SEO Work?

How Long Does SEO Take To Work?

Kristi Ray

You might be wondering how long does SEO take to work? Here’s an in-depth guide to determining whether your marketing campaign is effective.

Performance-Based SEO Work?

Does Performance-Based SEO Work?

Kristi Ray

Wondering whether performance-based SEO works? sitecentre® explains the difference between traditional SEO and performance-based SEO.

Designing Website Based Human Behaviour

Designing A Website Based On Human Behaviour

Brodey Sheppard

Learn how crafting a website with human behaviour at its core can elevate your UX and UI design game. Curious how small design tweaks can make a big impact? Discover more in our guide!

Google Ads Management Tools

Best Google Ads Management Tools

Kristi Ray

In search of Google Ads management tools for your ad campaign? To help you out, here are 22 of the best ad management tools for running Google Ads.

HTML Sitemap . XML Sitemap SEO

HTML Sitemap vs. XML Sitemap for SEO

Brodey Sheppard

Not sure if you should use HTML sitemap or XML sitemap for SEO? We provide a brief comparison between both the sitemaps and the benefits.

Website Builders 2025

Best Website Builders of 2025

Kristi Ray

Looking for the best website builders for your online business? Check out our top 13 site builders for building your eCommerce store or business site.

Hosting Affect SEO?

Does Hosting Affect SEO?

Danny Mahoney

Does web hosting impact SEO? This guide helps break down whether web hosting affects SEO rankings and results in search engines like Google or Bing.

Website Redesign SEO: Losing SEO Rankings

Website Redesign SEO: Without Losing SEO Rankings

Brodey Sheppard

Looking to redesign your website but worried about a drop in SEO rankings? Here’s a detailed guide on website redesign SEO that answers the most critical questions.

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