Google is the biggest search engine globally, so it makes sense to meet your customers where they’re already searching. Our Google ad campaigns deliver the right leads and focus heavily on converting more sales to grow your business.
More clicks and leads alone don't guarantee business growth. That's why we focus on creating campaigns that genuinely convert. It begins with thorough data analysis and research, ensuring that when customers land on your website, they're ready to buy. Our Google Ads management is a core component of our comprehensive PPC services, designed to maximize return on ad spend across all platforms.
Get StartedWe’re more than just your average PPC marketing team. Here at sitecentre®, we invest heavily in technology that helps us formulate better, more targeted Google Ads. The goal is to reach the right audience at the right time and optimise your landing pages for conversion.
Proprietary AI and machine learning software gives us more data, allowing a more targeted campaign.
We carefully monitor where your conversions are coming from to maximise your ad spend.
Testing, analysis and research underpin our Google Ad campaigns, and that's why we deliver higher ROI.
All your ad campaign activity is provided to you in easy-to-read, customisable reporting.
Google Ads includes multiple campaign types. We’ll recommend the right combination based on your goals:
Best for: Service businesses, high-intent keywords, immediate leads
Use case: Plumber, electrician, lawyer services when customers actively searching
Results: Immediate qualified leads, high conversion rates
Best for: eCommerce product sales, visual products
Use case: Online stores selling physical products
Results: Product visibility in Google Shopping, direct sales
Best for: Brand awareness, remarketing, visual storytelling
Use case: eCommerce brand building, remarketing to previous visitors
Results: Broad reach, brand awareness, effective remarketing
Best for: Automated multi-channel reach, businesses wanting Google AI optimization
Use case: Maximize conversions across all Google properties automatically
Results: Broad automated reach, AI-driven optimization
Best for: Brand awareness, tutorial content, visual storytelling
Use case: YouTube advertising for engagement and awareness
Results: Awareness, engagement, video views
Best for: Driving foot traffic, store visits, local actions
Use case: Retail stores, restaurants, local service businesses
Results: Store visits, local conversions, map visibility
Our Recommendation: Most businesses start with Search campaigns for immediate leads while building Display for remarketing. eCommerce should run Shopping + Remarketing from day one. We analyze your business and recommend the optimal campaign mix.
Your Google Ads budget depends on industry competition, goals, and expected return. Here are recommendations by business type:
Minimum effective budget: $1,000-$2,000/month
Competitive markets: $2,500-$5,000/month
Why: Higher click costs ($5-$25 per click), but high lead value ($500-$5,000 per job)
Minimum effective budget: $2,000-$4,000/month
Competitive markets: $5,000-$10,000/month
Why: Very high click costs ($10-$80 per click), but very high client lifetime value
Minimum effective budget: $1,500-$3,000/month
Scaling budget: $5,000-$30,000+/month
Why: Volume game, need statistical significance for optimization, scales with revenue
Minimum effective budget: $800-$1,500/month
Competitive markets: $2,000-$4,000/month
Why: Lower click costs, high volume, proximity focus, foot traffic goals
Budget should be 5-10x your target cost per acquisition. If you need 10 leads monthly at $100 CPA, budget $1,000-$2,000 minimum for statistical significance.
We’ll Help Calculate: Contact us with your goals (leads needed, budget available) and we’ll assess if Google Ads is cost-effective for your business and recommend appropriate budget.
“Google It” is just part of our day-to-day lingo now. When people are hunting for products or info, they turn to Google, the world’s top search engine. Our pinpointed Google ad campaigns let you tap into that power to grow your audience.
We provide smart Google Ad campaigns for service businesses looking for more clients. More leads and more conversions.
We heavily research the keywords and phrases to target with your Google Ads. That’s how we deliver better quality leads.
We’ll use A/B testing to narrow down the very best combinations of ads and landing pages to increase your ROI.
With a large client base and plenty of data at our fingertips, we create campaigns we know will work.
Expertly designed landing pages attaches to your Google Ads help to nurture more of your new leads into sales.
If you want to pay less for clicks, you need a higher Quality Score from Google. We optimise to ensure a better ROI.
Large scale Google ad campaigns are a breeze with these methods that are proven to give higher Google Quality Scores.
We provide scripts that make managing your new leads much easier. Identify opportunities faster with automation.
Clicks are great, but not if they don’t lead to sales. We optimise all parts of your ad campaign with a focus on conversions.
Our in-house machine learning software helps us analyse more data in a shorter amount of time, meaning better ad strategy.
We don’t hide any of our results, because we believe you should be informed. Customisable reporting makes it easy.
If you ever have questions or concerns about your Google ad campaign, a dedicated account manager will be there to help.
Understanding how customers use your website helps us optimise even further for a higher conversion rate.
Whether your business is large or small, we’ve got your back. We offer a full non-compete guarantee, which means we won’t take on new clients who compete with you. We provide professional courtesy because we’re dedicated to growing your business. Nothing will compromise that.
We don’t take your competitors on as clients, and we don’t service clients who have products in competition with yours. For us, it’s a first-in, best-dressed policy.
With precisely targeted Google ads, you can tap into a vast audience. We take the time to really understand your business goals. Whether you’re after more leads, improved conversion rates, or just getting your name out there, we’re here to help.
Our ad campaigns are optimised to help you convert more, and that’s the difference when you work with sitecentre®. We’re dedicated to growing your business, not just generating more clicks.
We don’t believe that a big budget is necessary to outshine your competition. To boost your sales conversions, you need accurate data, expert insights, and well-planned ad campaigns.
We’ve invested heavily in AI and machine learning technology that helps us gather more data quickly. That’s why our ad campaigns deliver results and help keep you ahead of the competition.
Being a plumber from Sydney and limited with time on my hands and after using several other SEO companies we were glad that we found sitecentre.Steven Bahbah — Fixed Today Plumbing
Got some questions about Google Ads? We’ve gathered some of the questions and answers we hear the most.
Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google that allows businesses to display ads on Google and its advertising network. Google Ads will enable businesses to reach potential customers by placing ads in search results, websites, and mobile apps.
With Google Ads, businesses can create and manage ad campaigns that target specific keywords, demographics, and locations. They can also set a budget for their ad campaigns and pay only when users click on their ads (pay-per-click model). This allows businesses to reach their target audience and drive traffic to their website while only paying for results.
Google Ads includes various tools and features to help businesses manage and optimise their ad campaigns, including keyword research, targeting, scheduling, and performance tracking. Using Google Ads, businesses can effectively reach potential customers and drive website traffic and sales.
The cost of Google Ads depends on many factors, including the competitiveness of the keywords and demographics being targeted, the quality of the ad campaign, and the budget the business sets.
Google Ads operates on a pay-per-click (PPC) model, meaning businesses pay each time a user clicks on one of their ads. An ad’s cost-per-click (CPC) is determined by an auction process that considers the business’s bid amount, the ad’s quality, and the landing page’s quality.
In general, the cost of Google Ads can vary widely depending on the specific goals and objectives of the ad campaign. Some businesses may spend just a few dollars per day on ad campaigns, while others may spend hundreds or thousands of dollars per day.
To determine the cost of a Google Ads campaign, it is vital to consider the specific goals and objectives of the campaign, the target audience and demographics, and the budget available. By setting clear goals and monitoring the ad campaign’s performance, businesses can optimise their ad spending and get excellent results from their Google Ads investment.
Our management fees are transparent and structured to align with your goals (current rates as of 2024):
Management Fee Structure:
Ad Spend $1,000-$5,000/month: 20% of ad spend + $500 setup fee (one-time)
Example: $3,000 ad spend = $600 management monthly
Minimum monthly: $700 total ($500 ad + $200 management)
Ad Spend $5,000-$15,000/month: 15% of ad spend
Example: $10,000 ad spend = $1,500 management monthly
Ad Spend $15,000+/month: 12% of ad spend
Example: $20,000 ad spend = $2,400 management monthly
What’s Included in Management: Campaign setup and structure, keyword research, ad copy creation and testing, landing page optimization recommendations, bid management, conversion tracking setup, Quality Score optimization, monthly reporting and strategy calls, ongoing A/B testing, fraud detection implementation
No lock-in contracts. Month-to-month service. If we don’t deliver ROI, you can leave anytime.
Average Client Results: 3.2x ROAS within first 3 months, improving to 4.5x+ ROAS by month 6.
Our Google Ads management service typically includes various services and support to help businesses effectively manage and optimise their campaigns. Some common services that may be included in our service include:
In addition to these core services, our Australian Google Ads management services may include additional services, such as remarketing and conversion rate optimisation. It is important for businesses to carefully consider their needs and goals when selecting a management service to ensure that they get excellent value for their investment.
Google Ads is a powerful tool to connect with potential customers and boost your site's traffic and sales. But it's key to remember, there's no guarantee of specific results.
Many factors can influence the success of a Google Ads campaign, including the competitiveness of the keywords and demographics being targeted, the quality of the ad campaign and landing pages, and the overall goals and objectives of the campaign.
To maximise the chances of success with Google Ads, it is important for businesses to carefully plan and execute their ad campaigns, using best practices and strategies to optimise their ad spending and maximize campaign performance. This may include conducting keyword research, creating compelling ad copy and graphics, optimising landing pages, and tracking and analysing the ad campaign's performance.
The most significant factor when it comes to the success of a campaign is the ad management agency looking after your ads. That's why sitecentre® properly plans and executes ad campaigns designed to give you an excellent chance of success.
Some services and tools can help businesses manage and optimise their Google Ads campaigns. Some expected benefits that may be used in conjunction with Google Ads include:
In addition to these tools, businesses may work with various services and providers to help manage and optimise their Google Ads campaigns, including marketing agencies, SEO firms, and PPC consultants. By combining these services and tools, businesses can effectively manage and optimise their Google Ads campaigns and drive traffic and sales to their website.
Key metrics can help determine whether your Google Ads campaigns are working. These include:
To track these metrics, you can use the Google Ads dashboard to view reports on the performance of your campaigns. You can also use Google Analytics to get a more detailed view of how your ads drive traffic and conversions on your website.
sitecentre® offers a comprehensive reporting platform to show exactly how profitable your campaign is, your ROI, and everything you need to know.
We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.
Currimundi, Queensland 4551
