SEO Services For Builders

Are you a local building business seeking SEO services? sitecentre® is an award-winning SEO agency for home builders, custom home builders, and more. Rank faster and increase conversions with our specialised SEO services.

  • Multi-Award Winning SEO Services in Australia.
  • Proven Track Record for Builder SEO Services.
  • Focused on Conversions & Sales, Not Just Traffic.
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Free SEO Audit

Enter your domain name, and we will do a completely FREE SEO Video Audit valued at $499.

Local SEO for Builders
Search Engine Optimisation

Why You Need SEO

Our custom SEO strategies are designed to help home builders achieve a high return on investment. Whether you specialise in custom homes, residential builds, or duplexes, we tailor our services to target quality leads and convert them into paying customers.

We optimise your website with engaging, high-quality content that resonates with potential clients and highlights your unique services. Whether you’re focused on building new homes or renovations, our SEO strategies aim to foster long-term success for your business, building your brand’s authority and ensuring you rank well in search results.

As SEO results take time, our strategies focus on long-lasting success. We implement data-driven tactics to ensure sustainable growth in rankings, traffic, and conversions long after your campaign has started. Our specialists are dedicated to helping your business grow organically, delivering a loyal customer base and superior online visibility.

SEO vs Google Ads

Why SEO Over Other Digital Marketing?

Digital marketing options like Pay-Per-Click (PPC) advertising and Google Ads can be expensive and competitive in the building industry. With high bid prices, it can be difficult for smaller builders to compete.

SEO, however, delivers long-term results at a lower cost. It’s a more sustainable way to build your website’s authority and attract leads. SEO leads are also eight times more likely to convert than paid advertising leads. By focusing on building a strong SEO strategy, you can achieve better results with a smaller budget.

Investing in organic search engine optimisation is a more effective, long-term solution to attract high-quality traffic to your website. While PPC may work for some, SEO provides consistent results and a higher return on investment. Let us help you build a foundation for long-lasting success with a tailored SEO plan.

SEO Results

Builder SEO Agency Services

We understand that every building company has a unique target market. That’s why our strategies are customised for your business. Using advanced technology, we analyse your competitors and audience to craft the best SEO strategy for builders. There’s no guesswork – just data-driven actions that ensure a strong local SEO presence and high ROI for your business.

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Data-Driven Actions

With our innovative tools, we gather insights from your market, allowing us to make informed decisions.

— 02

Personalised Reporting

Custom reports integrated with Google Search data keep you updated on your progress.

sitecentre® Character
03 —

Communication

Your dedicated account manager ensures you’re always in the loop as we work on your SEO strategy.

04 —

Life-Long Results

Our white-hat SEO techniques guarantee your rankings will stand the test of time, delivering results for years to come.

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12,000+First Position Rankings
150+Active Partners
900+Successful Projects
1.2 mManaged Ad Spend
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Builder SEO Strategy

What Is Local SEO for Builders?

SEO can be divided into several categories, and for building companies, local SEO is often the most important. Local SEO helps ensure your business ranks highly when potential clients search for builders in your area. This is similar to creating suburb-specific pages, targeting local customers looking for services like custom homes, duplex builds, or residential projects.

By optimising for local search, we ensure your website is highly visible to customers in your area. Some common keywords for builders include:

  • Home Builders Near Me
  • Residential Builders
  • Custom Home Builders in [Location]

Ranking for these terms helps drive relevant traffic to your site, leading to increased conversions and more business.

Targeting Your Local Customers

Suburb Pages

We create suburb pages for each area you serve, ensuring maximum visibility across your target market. Ranking at the top of search results with these pages expands your reach and positions your company as the go-to builder in your service areas.

By focusing on creating unique suburb-specific content that highlights your services, we optimise these pages to attract local customers. Whether you’re focused on residential builds or custom home projects, our suburb pages help you connect with clients searching for builders in their area.

Our SEO strategies ensure your site ranks above local competitors, driving more traffic and enquiries for your business.

How Can We Help
Citation Building
Be One Step Ahead

Service Pages

The service pages we create for your building business will outline your key services and provide all necessary company details. We ensure that each service page is optimised for search terms your potential clients are likely to use when looking for a builder.

For example, if a client searches for 'custom home builders’, your service page will be optimised to ensure it ranks well for that term. By enhancing the user experience and presenting the right information, we help improve your website’s SEO rankings and convert visitors into clients.

With well-organised and optimised service pages, customers will find it easier to access information, ultimately driving more leads and business your way.

The On-Page Changes We Do For You.

We offer a comprehensive range of on-page SEO improvements for your building website. From content creation to technical optimisation, our custom-built SEO management system ensures your website stays ahead of the competition and converts visitors into clients.

Many building websites lack critical SEO components like mobile-friendliness and high-quality content. Our team fixes these issues, ensuring your site is well-optimised for search engines.

Content Creation

Our team creates keyword-optimised content that attracts and engages potential clients, helping you rank for relevant search terms.

Content Optimisation

We ensure all your content remains fresh and up-to-date, maximising your visibility in search results.

Keyword Research

We conduct in-depth keyword research to identify terms that drive traffic and leads to your website.

Titles & Descriptions

Optimising your meta tags helps improve your click-through rate and search rankings, driving more traffic to your website.

Internal Linking

Internal linking guides search engines through your site, improving rankings and conversion rates.

Multimedia

Optimising images, videos, and PDFs increases performance and relevance, helping your content rank for target keywords.

URL Optimisations

We optimise URLs to improve rankings, redirecting old ones to maintain your current search positions.

External Links

Building credibility with links to authoritative sources boosts your page’s SEO value.

Page Load Speed

We optimise your website for speed, improving user experience and rankings.

Mobile Friendliness

We ensure your site is fully responsive and optimised for mobile-first indexing, improving your rankings.

Schema Markup

We add industry-specific schema markup to help you achieve better search visibility, including star ratings and FAQs.

Social Proof

We optimise your content to include social proof and user behaviour indicators that improve ranking potential.

Off-Page SEO

Technical SEO

We are more sustainable now and excited to see where sitecentre and the team can help take us. They’re hard-working and can add value from the get-go. You will not be disappointed.

Tips To Enhance Your SEO As A Builder

To optimise your website for the building industry, targeting the right keywords is crucial. Our SEO team will conduct thorough keyword research to ensure your content ranks high on search engines. Here’s what we can do:

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Make Yourself Known

Business Directories & Citations

Listing your building company in relevant online directories is essential to improve visibility. Our local SEO strategies include ensuring your business is listed in popular directories and cited in reputable publications, improving your search engine rankings.

We also create and optimise your Google My Business profile to help local customers find your building services quickly and easily.

Being listed in the right directories increases your business’s credibility and makes it easier for clients to find you when they search for builders in their area.

Writing For Your Target Audience

Building A Content Plan

Our team of experienced writers will develop a comprehensive content strategy tailored specifically to your building business. We create high-quality content that is optimised for relevant keywords, ensuring your website ranks higher in search engine results.

The content we develop covers the full spectrum of your services, from custom homes to residential builds, ensuring that potential clients find exactly what they’re looking for. We also ensure that content is organised logically into topic clusters, increasing the likelihood of conversions.

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Content Plan
Understanding Keywords

Top Keywords For Builders

In the building industry, selecting the right keywords is crucial for optimising your website. Google has evolved to understand the context of keywords, and we will use this to your advantage by targeting the most relevant terms for your business.

Some of the most common keywords we’ll target for your building business include:

  • Home Builders
  • Custom Home Builders
  • Residential Builders Near Me
  • Best Home Builders
  • Duplex Builders

With these keywords, we’ll drive more relevant traffic to your website, helping you rank higher and attract more leads.

Comprehensive Keyword Research

Navigational Keywords

Navigational keywords are essential for customers to find your services. Our SEO team will ensure your building website ranks highly for navigational terms such as:

  • Custom Home Builders in [City]
  • Best Builders Near Me
  • Residential Builders in [Location]

With targeted keywords, your website will rank at the top of local search results, helping potential clients find your services easily.

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informational keywords
Relevant & Valuable Content

Informational Keywords

As part of your SEO strategy, we’ll implement informational keywords that help customers looking for advice or insights related to building. Examples include:

  • How to choose a home builder
  • Benefits of building a custom home
  • Duplex building tips

These keywords may not result in immediate conversions, but they help increase visibility and establish your business as a trusted authority in the building industry.

Driving Your Business

Commercial Keywords

Commercial keywords are essential for driving leads. In the building industry, these often include:

  • Best custom home builders
  • Top residential builders
  • Duplex builders near me

By incorporating these keywords into your content, we ensure that potential customers searching for building services in your area can easily find your business.

Commercial Keywords
Transactional Keywords
The Key To Conversions

Transactional Keywords

Transactional keywords indicate a customer’s intent to hire your services. For a builder, these keywords might include:

  • Best home builders near me
  • Top custom home builders

These high-intent keywords help attract clients ready to start a building project, making them crucial for driving conversions.

Attracting Superior Staff

Hiring Intent Keywords

We also target hiring intent keywords to help potential clients find your services. For builders, common hiring intent keywords include:

  • Duplex building experts
  • Custom home builders in [City]

These keywords ensure that your website ranks highly for services that your clients need the most.

Hiring Intent Keywords
Research Intent Keywords
Discover New Insights

Research Intent Keywords

Research intent keywords show that users are gathering information about a topic, but they can still lead to conversions. For builders, these keywords might include:

  • Custom home building tips
  • How to choose a builder
  • Cost of building a duplex

While these terms might not immediately lead to sales, they establish trust and credibility, which can translate into future business.

Simple Pricing, Better ROI.

We’ve streamlined our pricing to deliver the best ROI for your building business, ensuring more time is spent on your SEO campaign for faster results.

Growth

$1,699
  • 10–20 Tracked Keywords
  • Monthly Reporting
  • On-Page Optimisations
  • Link Building
  • Content Creation
  • Monthly Activity Highlights
  • 30-Minute Planning Session
Full Comparison

Growth+

$2,299
  • Everything in Growth and:
  • 20–40 Tracked Keywords
  • Technical Optimisations
  • Outreach Link Building
  • Competitor Tracking
  • eCommerce Support
  • WordPress Support
  • GMB Management
Full Comparison

Dominate

$2,699
  • Everything in Growth+ and:
  • 40–60 Tracked Keywords
  • Full Website Management
  • Hosting & Security
  • 1-Hour Planning Session
  • Advanced Location Targeting
  • CRO + A/B Testing & Recording
Full Comparison
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Brodey and the team did my website for my electrical business, amazing to deal with. Most importantly after support which generally missing from most. Thanks for your help.

The Comprehensive Builder SEO Agency

Find out what sets us apart from other local SEO agencies for builders with our detailed comparison chart below.

Growth
$1,699		Growth+
$2,299		Dominate
$2,699		Custom
Contact Us
Dedicated Account Manager
Monthly Reporting
Link Building
Citation Building
Activity Highlights
Content Creation3,000–3,5003,500–5,0005,000–6,0006,000+
Tracked KeywordsUp-to 100Up-to 200200+200+
Strategy Session30 Mins30 Mins1 Hr1 Hr
Competitor Activity Logging50 Competitors100 Competitors200 Competitors
Add-ons
WordPress Support
Location Targeting
Machine Learning Improvements
On-Page Optimisation Limited
GMB Management Limited
Technical Optimisations Limited
Performance Optimisation Limited
Hosting & Security
eCommerce Support
Full Website Management
CRO & A/B Testing
Dynamic Landing Pages
Outreach Link Building
Google Ads
Visitor Recordings
Email Funnels
sitecentre was straight to the point about what worked and what didn’t work on our website. They’re hard-working and can add value from the get-go.
Contact Us

Let’s Do Something
Great Together

We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.

Our Location

Sippy Downs, Queensland 4556

Our Phone Number

1300 755 306

Our Email

hello@sitecentre.com.au

Let’s Start The Magic