Are you a local business looking for SEO services for your cleaning company? sitecentre® is an award-winning SEO agency for cleaners; rank your local business faster using the world’s best cleaning SEO specialists.
The ever-evolving landscape of SEO and marketing for cleaning businesses makes it hard to stay ahead of the competition. Whether you’re a domestic cleaner, bond cleaner, or offer commercial cleaning services, securing quality leads and outranking competitors is crucial. Our customised cleaning SEO services focus on high ROI and quality conversions.
Establishing a strong online presence for your business is critical in the growing cleaning industry. Having potential clients find your services online is essential for growing your customer base and increasing revenue. But simply having a website or stuffing it with keywords won’t suffice to rank on search engines like Google. This is where search engine optimisation becomes a necessity.
SEO is the process of optimising your website to rank highly in local search results. This visibility differs from paid ads, offering organic search traffic. Rather than being ranked solely on bidding, your website ranks based on authority and content quality.
So, why is organic ranking so important? Studies show that 67.60% of all clicks come from the top five organic listings on the first page. This translates to significant traffic and paying customers for those businesses that secure these positions.
Enter your domain name, and we will do a completely FREE SEO Video Audit valued at $499.
Our tailored SEO packages are designed to bring a strong return on investment and build a loyal customer base. But standing out in the cleaning industry can be tough with so many competitors.
To drive your success, sitecentre® focuses on key components of SEO, such as identifying and targeting high-value leads that convert to sales. We optimise your website and create engaging, unique content that resonates with your audience and your business objectives.
Our goal is to ensure your success long after your engagement with us. SEO takes time, but our custom strategy is built to last, providing you with high rankings, converting traffic, and loyal customers for years to come.
You’ve probably heard of Pay-Per-Click advertising or Google Ads. In this model, businesses pay each time someone clicks their ad on a search engine. While it works in some industries, others, such as cleaning, may find it too competitive and expensive.
With SEO, however, you’re targeting organic traffic, and SEO leads are eight times more likely to convert into paying customers compared to traditional ads. Instead of spending on ad clicks, invest in building your website’s authority and content for long-term results.
Although SEO doesn’t yield instant results, it is a cost-effective long-term strategy. Organic SEO is about 5.66 times more effective than paid search ads. Partnering with us for your SEO strategy will ensure a steady flow of converting customers over time.
Every cleaning business has a unique target audience, which is why we customise our marketing strategy to fit your business. We leverage data-driven insights to develop the best SEO strategy for cleaners, ensuring a maximised return on your SEO investment.
With cutting-edge technology, we analyse your business data to inform better decisions.
Custom reports integrated with Google data keep you updated on progress and growth.
We prioritise communication, ensuring you’re in the loop while we work to improve your SEO.
Our white hat SEO strategies ensure long-lasting results that won’t vanish overnight.
SEO can be broken down into different types, and for cleaning businesses, local SEO is key. Much like creating service pages for different suburbs, local SEO helps you target clients in your area.
With local SEO, we focus on ranking for search terms your clients are likely to use, such as:
Ranking highly for these keywords means your website will attract more traffic, converting into more leads and customers.
We create suburb pages for every region you serve to maximise your reach. Ranking at the top of search results for local service pages means expanding your business in new areas.
Our team helps target specific suburbs and cities, ensuring your cleaning services are found easily by local clients. Your custom suburb pages will address the unique pain points of each area, helping you stand out from local competitors.
The service pages we design for your cleaning business will highlight the specific services you offer. From domestic to commercial cleaning, bond cleaning, and more, we optimise your service pages to rank highly in search results for each specialised service.
Well-organised service pages ensure visitors easily find the information they need, leading to higher search engine rankings, more leads, and ultimately, more customers for your cleaning business.
We provide comprehensive on-page SEO improvements for your cleaning website. Our custom-built software tracks on-site improvements, content updates, and new ideas to keep you ahead of competitors. Many cleaning websites lack essential elements like mobile optimisation, and we handle everything for you.
We build new, high-quality content based on keyword research and buyer intent, targeting new pages for your cleaning business.
Old content loses rank over time. We keep pages fresh and relevant, actively optimising your cleaning services content.
Complete keyword analysis and research identify new opportunities to bring in more cleaning clients.
Optimising meta tags boosts CTR, keyword density, and organic rankings for your cleaning services.
We improve internal linking to help guide both users and search engines, increasing traffic and conversions.
Optimised images, videos, and PDFs enhance performance and keyword relevance.
We optimise page URLs and redirect old ones to maintain current rankings and improve your cleaning website’s performance.
Linking to credible external sources builds page authority and improves ranking.
Performance optimisation reduces bounce rates and boosts ranking factors like dwell time.
We add industry-specific schema markup to boost star ratings, FAQ visibility, and other rich data.
Optimising for social proof and user behaviour, part of Google’s RankBrain, to enhance results.
Once we started seeing the rankings improve and calls coming in we definitely knew that SEO done right is worth the return on investment.Steven Bahbah — Fixed Today Plumbing
Success in cleaning SEO starts with choosing the right keywords to boost your website’s visibility. Our SEO team performs in-depth keyword research to make your content rank higher on search engines. You’ll also need a well-rounded content strategy and linking plan, both of which we can help you develop.
To increase visibility for your cleaning business, it’s crucial to list your business in relevant online directories, as part of Local SEO best practices. We ensure your business is listed in the most relevant local directories and citations.
Featuring your cleaning business in reputable directories will improve search engine rankings, customer accessibility, and your overall credibility. We also optimise your Google My Business profile for local SEO to increase your exposure.
Our expert writers will craft a content strategy tailored to your cleaning business, your goals, and your target market.
Content will be optimised with specific keywords your clients are likely to search for, making it easy for customers to find information on your services. Each subtopic is grouped logically to increase traffic and customer trust by providing valuable, relevant content.
We work closely with you to incorporate the keywords and topics you want featured. This strategy not only increases your visibility in the search results but also builds a strong internal and external linking strategy.
Keywords are more than just words placed randomly across your page. Search engines like Google have become smarter at reading and understanding content. Keywords should be used naturally and make sense within the context of your page.
For cleaning businesses, we target several popular keywords, including:
By targeting these keywords, we improve your site’s visibility, authority, and rankings. With our strategic content, you’ll rank higher than your competitors and attract more clients.
There are various types of keywords we focus on throughout your campaign. By focusing our efforts on navigational keywords, we can ensure that your cleaning services are easily found online.
Navigational keywords are terms customers use to find specific businesses or services. For instance, someone might search for “I need a bond cleaner near me,” which leads them to a list of cleaning companies in their local area.
Our SEO experts will research and implement the right navigational keywords to ensure your business ranks high in search results, drawing in organic traffic.
Informational keywords are used when potential customers search for answers to specific questions or issues. These keywords help drive traffic to your cleaning blog or service pages by providing useful information.
Examples of informational keywords we might target include:
Incorporating these into well-written, engaging blog articles will increase relevant traffic and establish your business as an authority in the cleaning industry.
Customers use commercial keywords when actively looking to hire a service. For cleaning businesses, popular commercial keywords include:
Our SEO experts will incorporate these commercial keywords into your website content, ensuring your business is easily found by potential customers.
Transactional keywords are used by customers ready to make a purchase or hire a service. These keywords play a crucial role in driving revenue for your business.
For cleaning services, some popular transactional keywords include:
We incorporate these high-intent keywords into your website content, ensuring you attract customers ready to convert.
If you’re hiring for your cleaning business, using the right hiring intent keywords on your website is important. These keywords attract job seekers looking for specific roles.
Some examples of hiring intent keywords include:
We target these keywords to ensure your job postings reach the right candidates.
Research intent keywords indicate that the customer is in the early stages of the decision-making process. While they may not be ready to hire a cleaner yet, they’re actively gathering information about cleaning services.
Examples of research intent keywords include:
We incorporate these keywords into your blog posts to increase visibility, build trust, and position your cleaning business as a reliable authority.
We’ve simplified our pricing so you can focus on faster SEO results for your cleaning business. More time, better results.
sitecentre was straight to the point about what worked and what didn’t work on our website. They’re hard-working and can add value from the get-go.Cuen Bibb — Prime Medical Supplies
Find out why we’re a step above other local cleaning SEO agencies with our detailed pricing comparison chart below.
Growth $1,699 | Growth+ $2,299 | Dominate $2,699 | Custom Contact Us | |
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Dedicated Account Manager | ||||
Monthly Reporting | ||||
Link Building | ||||
Citation Building | ||||
Activity Highlights | ||||
Content Creation | 3,000–3,500 | 3,500–5,000 | 5,000–6,000 | 6,000+ |
Tracked Keywords | Up-to 100 | Up-to 200 | 200+ | 200+ |
Strategy Session | 30 Mins | 30 Mins | 1 Hr | 1 Hr |
Competitor Activity Logging | 50 Competitors | 100 Competitors | 200 Competitors | |
Add-ons | ||||
WordPress Support | ||||
Location Targeting | ||||
Machine Learning Improvements | ||||
On-Page Optimisation | Limited | |||
GMB Management | Limited | |||
Technical Optimisations | Limited | |||
Performance Optimisation | Limited | |||
Hosting & Security | ||||
eCommerce Support | ||||
Full Website Management | ||||
Custom Coding | Limited | |||
CRO & A/B Testing | ||||
Dynamic Landing Pages | ||||
Outreach Link Building | ||||
Google Ads | ||||
Visitor Recordings | ||||
Email Funnels |
On the advice from sitecentre to redesign our website to improve conversions, speed and better rankings on Google and wow what a design.Steven Bahbah — Fixed Today Plumbing
We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.
Sippy Downs, Queensland 4556