SEO Services For Cleaners

Are you a local business looking for SEO services for your cleaning company? sitecentre® is an award-winning SEO agency for cleaners; rank your local business faster using the world’s best cleaning SEO specialists.

  • Multi-Award Winning SEO Services in Australia.
  • Proven Track Record for Cleaner SEO Services.
  • Focused on Conversions & Sales, Not Just Traffic.
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Free SEO Audit

Enter your domain name, and we will do a completely FREE SEO Video Audit valued at $499.

Local SEO for Cleaners
Search Engine Optimisation

Why You Need SEO

Our custom SEO packages aim to deliver great ROI and cultivate a loyal customer base. However, with so many competitors, standing out in the cleaning industry can be challenging.

To ensure your success, sitecentre® highlights key SEO components, such as sourcing and targeting high-value leads that turn into sales. We optimise your site and develop compelling, unique content that genuinely resonates with your audience and aligns with your business goals.

We’re committed to your success even after our engagement concludes. SEO is a long game, but our bespoke strategy aims to provide lasting results—high rankings, converting traffic, and loyal customers year after year.

SEO vs Google Ads

Why SEO Over Other Digital Marketing?

You’ve likely come across Pay-Per-Click advertising or Google Ads. In this setup, businesses pay each time their ad is clicked on a search engine. While it’s effective in some sectors, for cleaning businesses, it can be too competitive and costly.

On the flip side, SEO targets organic traffic, and SEO leads are significantly more likely to convert into paying customers compared to traditional ads. Instead of paying for ad clicks, investing in your website’s authority and content is a strategy for the long term.

While SEO doesn’t provide instant results, it’s a cost-effective strategy for sustained success. Organic SEO is approximately 5.66 times more effective than paid search ads. Partnering with us ensures a consistent flow of converting customers over time.

SEO Results

Cleaning SEO Agency Services

Every cleaning business has a unique target audience, which is why we customise our marketing strategy to fit your business. We leverage data-driven insights to develop the best SEO strategy for cleaners, ensuring a maximised return on your SEO investment.

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Data-Driven Actions

With cutting-edge technology, we analyse your business data to inform better decisions.

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Personalised Reporting

Custom reports integrated with Google data keep you updated on progress and growth.

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03 —

Communication

We prioritise communication, ensuring you’re in the loop while we work to improve your SEO.

04 —

Life-Long Results

Our white hat SEO strategies ensure long-lasting results that won’t vanish overnight.

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12,000+First Position Rankings
150+Active Partners
900+Successful Projects
1.2 mManaged Ad Spend
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Cleaning SEO Strategy

What Is Local SEO for Cleaners?

SEO comes in various forms, and for cleaning businesses, local SEO is crucial. It’s much like crafting service pages for different areas, helping you reach clients nearby.

Local SEO focuses on ranking for terms your clients might search, including:

  • Cleaners Near Me
  • Local Bond Cleaning Services
  • Best Commercial Cleaners

Achieving high rankings for these keywords boosts your website traffic, turning more visitors into leads and customers.

Targeting Your Local Customers

Suburb Pages

We create suburb pages for every region you serve to maximise your reach. Ranking at the top of search results for local service pages means expanding your business in new areas.

Our team helps target specific suburbs and cities, ensuring your cleaning services are found easily by local clients. Your custom suburb pages will address the unique pain points of each area, helping you stand out from local competitors.

How Can We Help
Citation Building
Be One Step Ahead

Service Pages

The service pages we design for your cleaning business will highlight the specific services you offer. From domestic to commercial cleaning, bond cleaning, and more, we optimise your service pages to rank highly in search results for each specialised service.

Well-organised service pages ensure visitors easily find the information they need, leading to higher search engine rankings, more leads, and ultimately, more customers for your cleaning business.

The On-Page Changes we do for you.

We provide comprehensive on-page SEO improvements for your cleaning website. Our custom-built software tracks on-site improvements, content updates, and new ideas to keep you ahead of competitors. Many cleaning websites lack essential elements like mobile optimisation, and we handle everything for you.

Content Creation

We build new, high-quality content based on keyword research and buyer intent, targeting new pages for your cleaning business.

Content Optimisation

Old content loses rank over time. We keep pages fresh and relevant, actively optimising your cleaning services content.

Keyword Research

Complete keyword analysis and research identify new opportunities to bring in more cleaning clients.

Titles & Descriptions

Optimising meta tags boosts CTR, keyword density, and organic rankings for your cleaning services.

Internal Linking

We improve internal linking to help guide both users and search engines, increasing traffic and conversions.

Multimedia

Optimised images, videos, and PDFs enhance performance and keyword relevance.

URL Optimisations

We optimise page URLs and redirect old ones to maintain current rankings and improve your cleaning website’s performance.

External Links

Linking to credible external sources builds page authority and improves ranking.

Page Load Speed

Performance optimisation reduces bounce rates and boosts ranking factors like dwell time.

Mobile Friendliness

We ensure your site is fully mobile-optimised, critical for rankings since Google’s Mobile-First Indexing.

Schema Markup

We add industry-specific schema markup to boost star ratings, FAQ visibility, and other rich data.

Social Proof

Optimising for social proof and user behaviour, part of Google’s RankBrain, to enhance results.

Off-Page SEO

Technical SEO

I was given the heads up that Brodey and his team were good but they still managed to exceed my expectations. Fantastic work, super fast and such great value for money!

Tips To Enhance Your SEO As A Cleaner

Success in cleaning SEO starts with choosing the right keywords to boost your website’s visibility. Our SEO team performs in-depth keyword research to make your content rank higher on search engines. You’ll also need a well-rounded content strategy and linking plan, both of which we can help you develop.

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Make Yourself Known

Business Directories & Citations

Boosting your cleaning business’s visibility starts with listing it in the right online directories, a staple of local SEO best practices. We make sure your business appears in the most relevant local directories and citations.

Being featured in reputable directories enhances your search engine ranking, increases customer accessibility, and boosts overall credibility. We also optimise your Google My Business profile to further enhance local SEO exposure.

Writing For Your Target Audience

Building A Content Plan

Our expert writers will craft a content strategy tailored to your cleaning business, your goals, and your target market.

Content will be optimised with specific keywords your clients are likely to search for, making it easy for customers to find information on your services. Each subtopic is grouped logically to increase traffic and customer trust by providing valuable, relevant content.

We work closely with you to incorporate the keywords and topics you want featured. This strategy not only increases your visibility in the search results but also builds a strong internal and external linking strategy.

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Content Plan
Understanding Keywords

Top Keywords For Cleaners

Keywords are far more than just random words scattered on a page. Search engines like Google have become adept at understanding and contextualising content. Therefore, your keywords should naturally integrate and fit well with the content of your page.

For cleaning businesses, we focus on several high-impact keywords, such as:

  • Cleaning Services
  • Cleaner Near Me
  • Bond Cleaning
  • Commercial Cleaning Services
  • End of Lease Cleaning
  • Office Cleaners

By zeroing in on these keywords, we enhance your site’s visibility, build its authority, and boost rankings. Our strategic content strategy helps you rise above competitors and draw in more clients.

Comprehensive Keyword Research

Navigational Keywords

There are various types of keywords we focus on throughout your campaign. By focusing our efforts on navigational keywords, we can ensure that your cleaning services are easily found online.

Navigational keywords are terms customers use to find specific businesses or services. For instance, someone might search for “I need a bond cleaner near me,” which leads them to a list of cleaning companies in their local area.

Our SEO experts will research and implement the right navigational keywords to ensure your business ranks high in search results, drawing in organic traffic.

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Informational Keywords
Relevant & Valuable Content

Informational Keywords

Informational keywords are used when potential customers search for answers to specific questions or issues. These keywords help drive traffic to your cleaning blog or service pages by providing useful information.

Examples of informational keywords we might target include:

  • How to remove stains from carpets
  • How to clean a commercial office space
  • What is end of lease cleaning?

Incorporating these into well-written, engaging blog articles will increase relevant traffic and establish your business as an authority in the cleaning industry.

Driving Your Business

Commercial Keywords

Customers use commercial keywords when actively looking to hire a service. For cleaning businesses, popular commercial keywords include:

  • Best commercial cleaning services near me
  • Top-rated bond cleaners in my area
  • End of lease cleaners (suburb)

Our SEO experts will incorporate these commercial keywords into your website content, ensuring your business is easily found by potential customers.

Commercial Keywords
Transactional Keywords
The Key To Conversions

Transactional Keywords

Transactional keywords are used by customers ready to make a purchase or hire a service. These keywords play a crucial role in driving revenue for your business.

For cleaning services, some popular transactional keywords include:

  • Hire best cleaners near me
  • Book bond cleaning services

We incorporate these high-intent keywords into your website content, ensuring you attract customers ready to convert.

Attracting Superior Staff

Hiring Intent Keywords

If you’re hiring for your cleaning business, using the right hiring intent keywords on your website is important. These keywords attract job seekers looking for specific roles.

Some examples of hiring intent keywords include:

  • Cleaning staff wanted
  • Hiring bond cleaners in (city)

We target these keywords to ensure your job postings reach the right candidates.

Hiring Intent Keywords
Research Intent Keywords
Discover New Insights

Research Intent Keywords

Research intent keywords indicate that the customer is in the early stages of the decision-making process. While they may not be ready to hire a cleaner yet, they’re actively gathering information about cleaning services.

Examples of research intent keywords include:

  • DIY carpet cleaning techniques
  • Benefits of professional cleaning services
  • What to expect from a bond clean

We incorporate these keywords into your blog posts to increase visibility, build trust, and position your cleaning business as a reliable authority.

Simple Pricing, Better ROI.

We’ve simplified our pricing so you can focus on faster SEO results for your cleaning business. More time, better results.

Growth

$1,699
  • 10–20 Tracked Keywords
  • Monthly Reporting
  • On-Page Optimisations
  • Link Building
  • Content Creation
  • Monthly Activity Highlights
  • 30-Minute Planning Session
Full Comparison

Growth+

$2,299
  • Everything in Growth and:
  • 20–40 Tracked Keywords
  • Technical Optimisations
  • Outreach Link Building
  • Competitor Tracking
  • eCommerce Support
  • WordPress Support
  • GMB Management
Full Comparison

Dominate

$2,699
  • Everything in Growth+ and:
  • 40–60 Tracked Keywords
  • Full Website Management
  • Hosting & Security
  • 1-Hour Planning Session
  • Advanced Location Targeting
  • CRO + A/B Testing & Recording
Full Comparison
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The team at sitecentre were amazing to work with. We would highly recommend the team at sitecentre to any organisation.

The Comprehensive Cleaning SEO Agency

Find out why we’re a step above other local cleaning SEO agencies with our detailed pricing comparison chart below.

Growth
$1,699		Growth+
$2,299		Dominate
$2,699		Custom
Contact Us
Dedicated Account Manager
Monthly Reporting
Link Building
Citation Building
Activity Highlights
Content Creation3,000–3,5003,500–5,0005,000–6,0006,000+
Tracked KeywordsUp-to 100Up-to 200200+200+
Strategy Session30 Mins30 Mins1 Hr1 Hr
Competitor Activity Logging50 Competitors100 Competitors200 Competitors
Add-ons
WordPress Support
Location Targeting
Machine Learning Improvements
On-Page Optimisation Limited
GMB Management Limited
Technical Optimisations Limited
Performance Optimisation Limited
Hosting & Security
eCommerce Support
Full Website Management
CRO & A/B Testing
Dynamic Landing Pages
Outreach Link Building
Google Ads
Visitor Recordings
Email Funnels
sitecentre has provided us with an excellent service and we are so happy with the outcome. sitecentre is very professional and easy to work with.
Contact Us

Let’s Do Something
Great Together

We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.

Our Location

Sippy Downs, Queensland 4556

Our Phone Number

1300 755 306

Our Email

hello@sitecentre.com.au

Let’s Start The Magic