Keeping up with the rapid pace of SEO and electrician marketing can be quite challenging. Gaining online customers demands skill, patience, and time.
If you own an electrical company, solid SEO strategies are crucial for generating leads and topping search results, leaving your competitors behind. At sitecentre®, we offer SEO services tailored for electricians, focusing on quality conversions and a remarkable ROI.
Boosting your client base and revenue hinges on making it easy for customers to find you online. Merely having a website plastered with keywords won’t cut it on search engines like Google or Bing. Implementing a white-hat SEO approach filled with smart keyword strategies is essential.
Search engine optimisation (SEO) is all about tuning your website to receive high ranks on search platforms like Google.
This visibility, unlike paid ads, is organically driven. Rather than being ranked by bids, your site’s standing is determined by its authority and quality.
Why does high organic ranking matter for your electrician site? Statistics say 67.60% of clicks come from the top five organic results on Google’s first page. These businesses enjoy significant daily traffic, turning visitors into loyal customers.
Enter your domain name, and we will do a completely FREE SEO Video Audit valued at $499.
We recognise that every electrician has their own distinct audience. That’s why we customise our strategies specifically for your business. By leveraging advanced technology, we conduct thorough competitor analyses and assess demographics to identify the optimal SEO approach for electricians. There’s no guessing involved—just rock-solid data to strategically enhance your SEO investment through an agency with a proven history of elevating electrician websites across Australia.
With our state-of-the-art innovative technology, we can analyse your data better. Thus, our decisions are better.
Our customised reporting solutions that work for you make it easy to check data and results.
Staying in touch is easy with your account manager. While we work to improve your SEO, we ensure you are not left out.
We use white hat SEO strategies to ensure your rankings won’t disappear. We deliver long-lasting results.
In the SEO world, many are familiar with strategies like Pay-Per-Click ads or Google AdWords. This type of marketing involves paying a set fee whenever a user clicks on your ad.
While effective in some sectors, it’s not as successful in others due to stiff competition, and electrical businesses aren’t immune. Without a hefty budget, profiting from PPC can be tough.
Conversely, studies indicate that SEO leads are eight times more likely to convert compared to traditional advertising.
Our SEO specialists will enhance your organic traffic by aligning your site with Google’s algorithms. Instead of spending hundreds on a single click, invest in building your site’s content and authority through our SEO packages.
Even though SEO doesn’t deliver immediate results, it’s a more rewarding investment over time. Additionally, organic SEO is roughly 5.66 times more effective than paid search ads.
With our tailored electrician SEO strategy, you’ll witness a steady influx of converting customers for years to come.
We design suburb pages for every area you serve, ensuring you reach as many potential customers as possible. When these pages rank highly on search engines, they boost your presence in local suburbs.
We craft unique pages for each location, showcasing your core electrical services and special offers.
Collaborate with our team to pinpoint the cities and suburbs you want to focus on. This makes your website more visible to local users searching for electrical services.
This strategy gives you an edge over local competitors, attracting clients to your site rather than theirs.
With sitecentre®, each suburb page is tailored to address customer concerns in every targeted suburb.
Creating backlinks and customised service pages gives you a competitive edge, enabling your site to rank higher for keywords relevant to your electrical business. Our service pages bring in more leads, customers, and improve search rankings.
These pages allow you to spotlight your customers’ specific electrical services, including details about the service, your company, and contact information.
For instance, if a customer is searching for commercial electricians, having a page well-ranked for this type of work is crucial.
Our SEO team crafts relevant, optimised content with targeted keywords and a strategic linking plan. Our easy-to-navigate service pages enable visitors to find the information they need swiftly.
Local SEO refers to improving search engine visibility for local businesses that cater to a specific region, such as local electricians.
SEO can be split into different categories based on your business type, and you should focus on the ones relevant to yours.
Increasing local search engine rankings is one of our primary objectives when working with electrical companies. We can generate website traffic that converts to your website using local SEO tactics.
We will rank you for keywords that customers in your area will likely use to find your services. Some keywords that potential customers search for to locate a local electrician include:
We will organically rank your website for these search terms, prominently positioning it in the top results and enhancing your online reputation. As more traffic comes to your website, more customers will convert.
Brodey and the team did my website for my electrical business, amazing to deal with. Great understanding of our needs and implementation.Damian Larobina — All Wiring Solutions
As business owners, we all wish to see a high return on investment and a loyal customer base. But it can be challenging to acquire, especially considering how many competitors are on the market.
As an SEO company and digital marketing agency, we strive to see you succeed long after your partnership with us is over. Our team wants to ensure you invest in SEO’s most beneficial aspects.
To ensure your success, sitecentre® focuses on several elements of search engine optimisation. Our experts will optimise your website by uploading engaging content relevant to your target customers and electrical services. The objective is to identify and target quality leads that ultimately convert to sales.
Search engine results don’t happen overnight, as you may know. We will develop a custom and effective SEO strategies for your business to ensure that your results last a very long time. We can increase customers’ loyalty through our SEO strategies, improve search engine ranking, and create a large volume of converting organic traffic.
Visibility to local customers is vital for any electrical service company. Our team will list your business in relevant local directories and ensure it’s included in reputable citations.
Such listings boost your credibility, legitimacy, and reach, giving you a competitive edge over others in your area.
Appearing in multiple directories helps you attract more customers and enhance your exposure. This boosts your search engine rankings, making you more accessible to potential clients.
We also offer to create and optimise a Google My Business page for local SEO as part of our services.
Building a good SEO strategy can take weeks and months, but attracting long-term customers can be next to impossible without it. Although you can try and get cheap SEO services online to attract customers, remember that most customers have short attention spans for search engines.
You risk losing 32% of your potential clients with a slow-loading business page. Before you know it, the customer will move on to the following organic search result and click on your competitors’ web page. You may lose hundreds of potential clients this way, so why take the risk?
So, let us now tell you about some of the best ways in which we can enhance your SEO campaigns.
With our team of highly skilled writers, we will design a content strategy based on your organisation’s goals and target market.
We will develop content for your electrical business that is optimised using specific keywords to help your customers quickly find information and electrical services offered by your company.
Based on the popularity of your services and the volume of search inquiries, each subtopic will be grouped into logical clusters. By providing high-quality and insightful content, you will increase traffic to your website and build customer trust.
As part of our ongoing relationship with you, we will ensure that the keywords, phrases, and topics you desire will be incorporated into your strategy.
We will also build an internal and external linking strategy to help you rank for the electrical services mentioned in your content.
We will use a variety of keywords throughout your campaign. With these keywords, your electrical website will rank high in search engines for relevant and local search terms.
Among the keyword groups we’ll focus on are navigational keywords. Knowing how your customers will find your electrical services pages is important.
A navigational keyword is a term customers use to search for specific items and services online. An example of how your target market may use these is “I want an emergency electrician in SUBURB.”
In this case, Google’s location features would lead to a list of businesses offering emergency electrical services in that suburb.
We can identify and target keywords relevant to your target market through our research tools and technology. These will then be used to base content and optimise pages to ensure maximum potential reach to quality leads.
Our comprehensive list of on-page SEO improvements we actively do on your website includes the basics like meta description and title tags and more sophisticated strategic changes that’ll improve your online visibility. Our custom-built management software informs us of onsite improvements, outdated content, and new ideas to stay ahead of the competition. Our strategists also cover all technical SEO elements using custom coding.
Carefully constructed content based on keywords and buyer intentions to help build new relevant pages by high-quality writers.
Old content always falls in search engines. We ensure we keep all pages fresh, relevant and up-to-date by actively monitoring content.
Complete keyword analysis and research help us identify new keywords that could bring new customers to your business.
Optimising your meta tags helps increase your CTR, keyword density and organic positions. We’ll actively optimise your titles and descriptions.
Internal linking to relevant pages on your website can help guide search engines and traffic and thus improve conversions and rankings.
Proper optimisation of images, videos and PDFs can help increase performance and relevance and target relevant keywords with optimised alt tags.
Page URLs play a huge part in rankings; we optimise all existing page URLs and redirect the old ones to the new ones to maintain current positions.
Linking to relevant external links from highly authoritative sources of information can build page credibility.
Performance optimisation can help user behaviours on site, lowering dwell time which is an official ranking factor.
Proper industry-specific schema mark-up will help get star ratings, FAQs, product marks up and other structured data in the results.
Social proof and expected user behaviours part of the rank brain update can improve results by properly optimising on-page.
We’ve simplified our pricing; we spend more time on your SEO campaign and more invested in your website for faster results in search engines.
sitecentre is an exceptional company to deal with, the website is so much better now and we are looking forward to working with sitecentre in the future.Lawrence Smart — Build-a-shop
See what makes us a step above other local electrician SEO agencies with our detailed pricing comparison chart below.
Growth $1,699 | Growth+ $2,299 | Dominate $2,699 | Custom Contact Us | |
---|---|---|---|---|
Dedicated Account Manager | ||||
Monthly Reporting | ||||
Link Building | ||||
Citation Building | ||||
Activity Highlights | ||||
Content Creation | 3,000–3,500 | 3,500–5,000 | 5,000–6,000 | 6,000+ |
Tracked Keywords | Up-to 100 | Up-to 200 | 200+ | 200+ |
Strategy Session | 30 Mins | 30 Mins | 1 Hr | 1 Hr |
Competitor Activity Logging | 50 Competitors | 100 Competitors | 200 Competitors | |
Add-ons | ||||
WordPress Support | ||||
Location Targeting | ||||
Machine Learning Improvements | ||||
On-Page Optimisation | Limited | |||
GMB Management | Limited | |||
Technical Optimisations | Limited | |||
Performance Optimisation | Limited | |||
Hosting & Security | ||||
eCommerce Support | ||||
Full Website Management | ||||
CRO & A/B Testing | ||||
Dynamic Landing Pages | ||||
Outreach Link Building | ||||
Google Ads | ||||
Visitor Recordings | ||||
Email Funnels |
Presently, keywords aren’t just pertinent terms scattered across a webpage; they’re the terms potential customers search online. Numerous search engines, including Google, have refined their ability to comprehend linguistic content, and you can leverage SEO to work in your favour.
So, it is essential to use keywords, terms, and phrases that make sense, are relevant and are consistent with the page’s language.
We will focus on integrating several main keywords related to your electrical business across various web pages. The choice of keywords will be guided by the services you offer, your location, and the potential to improve conversion rates. The following are some of the best keywords we will target to create a successful electrical SEO campaign:
There are thousands of other electrical terms, but these are some of the most common. Using such keywords naturally, we can create targeted content to rank higher than your competitors on search engines using popular electrical keywords and search terms.
Brodey and the team did my website for my electrical business, amazing to deal with. Great understanding of our needs and implementation.Damian Larobina — All Wiring Solutions
We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.
Sippy Downs, Queensland 4556