SEO Services For Lawyers

Are you a law firm looking for SEO services to grow your legal practice? sitecentre® is an award-winning SEO agency for lawyers; rank your legal services faster using the world’s best legal SEO specialists.

  • Multi-Award Winning SEO Services in Australia.
  • Proven Track Record for Lawyer SEO Services.
  • Focused on Conversions & Sales, Not Just Traffic.
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Free SEO Audit

Enter your domain name, and we will do a completely FREE SEO Video Audit valued at $499.

SEO for Lawyers
Search Engine Optimisation

Why You Need SEO

Our custom SEO packages are designed to provide high returns on investment and foster a loyal client base. However, standing out in the legal field can be challenging, especially with so many competitors.

sitecentre® focuses on key elements of SEO to ensure your success. We identify and target quality leads that result in conversions. By optimising your website and creating engaging content relevant to your legal services and target clients, we aim for long-term results beyond our affiliation.

As you may know, SEO results take time, but our custom strategy ensures these results last. Our SEO specialists build client trust, high rankings, and converting traffic.

SEO vs Google Ads

Why SEO Over Other Digital Marketing?

You may have heard of Pay-Per-Click advertising or Google Ads. Businesses using this method pay each time someone clicks on their ad. While it can work in some industries, legal services are highly competitive and may not always generate the desired ROI without a significant budget.

Law firms often find more success with SEO, as SEO leads are eight times more likely to become clients than those from paid ads. Instead of relying on expensive ad clicks, we focus on optimising your website for organic traffic and building authority in Google’s rankings.

Though SEO takes longer to produce results, it is a more cost-effective investment in the long term. Organic SEO is over five times more effective than paid search ads. Our SEO strategy will deliver consistent client enquiries for years.

SEO Results

Lawyer SEO Agency Services

Every law firm has a unique audience, and our strategies are tailored accordingly. We create a custom SEO strategy for your legal practice, using advanced technology to analyse competitors and demographics, determining the best SEO strategy for lawyers. We rely on data-driven insights to maximise your SEO investment.

— 01

Data-Driven Actions

Using state-of-the-art technology, we analyse your data for smarter decisions.

— 02

Personalised Reporting

Our reporting integrates with Google search data, making it easy to monitor progress.

sitecentre® Character
03 —

Communication

You’ll always stay in the loop with your account manager, who will update you regularly.

04 —

Life-Long Results

We use white hat SEO techniques to deliver results that last for years.

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12,000+First Position Rankings
150+Active Partners
900+Successful Projects
1.2 mManaged Ad Spend
Meta title Graphic
Legal SEO Strategy

What Is Local SEO for Lawyers?

SEO includes several categories, and your type of business dictates the areas of focus. For law firms, one key focus is local SEO. This targets clients in your local area, similar to suburb pages that focus on specific regions.

We use local SEO strategies to drive traffic that converts. Ranking for terms local clients are searching for is essential to bringing in relevant leads. Example keywords include:

  • Lawyers Near Me
  • Best Personal Injury Lawyer
  • Top Divorce Lawyer In My Area

We’ll get your website ranked for these keywords, which will increase traffic to your site and result in more client enquiries.

Targeting Your Local Clients

Suburb Pages

We create suburb pages for each region you serve, maximising your reach. These pages, optimised for search engines, ensure your legal services are visible in your local area. Each page is tailored to highlight your firm’s primary services in the location.

Our team will help you target specific suburbs and cities, ensuring your law firm appears prominently in search results for your area. This approach helps attract more clients while giving you an advantage over local competitors.

How Can We Help
Service Pages
Stay Ahead

Service Pages

Our service pages will highlight the specific legal services your firm provides. These pages will include detailed service descriptions, firm information, and contact details.

We will ensure your service pages rank highly for searches related to your legal services. For example, if a client searches for a defence lawyer, your service page will be optimised to rank for defence law-related queries.

Organised service pages make it easy for visitors to find relevant information, which improves search engine rankings, generates leads, and increases enquiries.

On-Page SEO Improvements for Your Law Firm

We offer a comprehensive range of on-page SEO improvements for your legal website using Google Analytics. Our custom-built management software identifies on-site improvements, outdated content, and new opportunities to keep you ahead. Law firm websites often lack the technical SEO structure needed for optimal performance, but our team handles it all.

Content Creation

We create content based on keyword intent to help build new pages relevant to your legal services.

Content Optimisation

Outdated content can harm rankings. We keep all pages fresh, relevant, and updated by monitoring content performance.

Keyword Research

Our keyword analysis helps identify new opportunities to attract clients looking for legal services.

Titles & Descriptions

We optimise meta tags to boost CTR, keyword density, and search positions.

Internal Linking

Proper internal linking guides search engines and helps improve conversions.

Multimedia

Optimising images and videos improves relevance and performance, targeting key legal services.

URL Optimisations

We optimise all URLs and redirect old ones to maintain existing rankings.

External Links

Linking to authoritative sources builds your site’s credibility in legal search results.

Page Load Speed

Optimising performance improves user engagement, lowering bounce rates and increasing rankings.

Mobile Friendliness

Responsive design is crucial for rankings in the mobile-first index.

Schema Markup

Industry-specific schema helps enhance your visibility with rich results.

Social Proof

Optimising for social proof and user behaviour boosts rankings and client trust.

Off-Page SEO

Technical SEO

sitecentre has provided us with an excellent service and we are so happy with the outcome. We would highly recommend using sitecentre for your website.

Tips To Enhance Your SEO As A Law Firm

For successful lawyer SEO, it’s essential to target the right keywords to increase the visibility of your legal services. Our SEO experts perform extensive keyword research to help your website rank higher in search results. Below, we discuss important strategies like content planning and link building:

Google My Business
Make Yourself Known

Business Directories & Citations

To increase your law firm’s visibility in your local area, it’s crucial to list your business in relevant online directories. We ensure your business is listed in legal directories and reputable citation sources.

Greater exposure across multiple directories increases your search rankings and makes it easier for clients to find your firm. We include a Google My Business page optimised for local SEO as part of our service.

Being listed in trusted directories provides a competitive advantage, increasing your firm’s exposure, credibility, and client reach.

Writing For Your Target Audience

Building A Content Plan

Our experienced writers will create a content strategy tailored specifically for your law firm, reflecting your values and target audience.

Content will be optimised with relevant legal keywords, allowing clients to easily find information about your services. Subtopics will be broken into logical clusters, increasing traffic and building client trust with valuable, informative content.

We’ll work with you to ensure the topics and keywords featured on your site align with your goals. This approach will build client loyalty and generate quality leads, helping you rank for legal services while developing a strong internal and external linking strategy.

Legal Content Plan
Legal Keywords
Understanding Keywords

Top Keywords For Lawyers

In modern SEO, keywords aren’t just terms scattered across a page. Google and other search engines now understand linguistic context. Keywords must be used logically to make content relevant and readable.

For your law firm, we’ll focus on keywords related to legal services. These may vary based on your area of expertise and location. Some of the top legal keywords include:

  • Lawyer / Solicitor / Legal Services
  • Lawyer Near Me
  • Best Personal Injury Lawyer
  • Top Divorce Lawyer
  • Family Law Solicitor
  • Criminal Defence Lawyer

We’ll target these and other keywords to improve your law firm’s visibility and ranking on the SERPs.

Comprehensive Keyword Research

Navigational Keywords

We focus on various keyword types for your SEO campaign. Navigational keywords are one group we focus on to help your potential clients find specific pages on your website.

An example of a navigational keyword could be: “I need a personal injury lawyer in [City]”. This would lead to a list of law firms providing personal injury services in the area.

Our experts will identify and target the most relevant keywords through research and technology, allowing search engines to rank your site effectively.

Navigational Keywords
Informational Keywords
Relevant & Valuable Content

Informational Keywords

Informational keywords play a critical role in your SEO strategy, helping you optimise for clients seeking specific legal information.

These keywords are used by individuals looking for legal advice or guidance. Some examples of informational keywords include:

  • How to file a personal injury claim
  • What to do after a car accident
  • Steps to get a divorce

While these keywords may not lead to immediate hires, they help establish your firm’s authority through informative blog posts, which can drive relevant traffic and build trust.

Driving Your Practice

Commercial Keywords

Clients often search for legal services using commercial keywords, which can include:

  • Best family lawyer in [City]
  • Top criminal defence lawyer near me
  • Leading divorce lawyer in [Suburb]

By incorporating these commercial keywords into your content, we’ll ensure your website ranks for popular queries, attracting clients who are actively searching for your services.

Although overnight success isn’t guaranteed, this strategy will help drive organic traffic and client enquiries over time.

Commercial Keywords
Transactional Keywords
The Key To Conversions

Transactional Keywords

Transactional keywords indicate that the client is ready to hire legal services. Some popular transactional keywords for law firms are:

  • Best family lawyer near me
  • Top-rated personal injury lawyer

We will strategically use these high-intent keywords throughout your content to attract clients who are ready to take action and hire your firm.

Attracting Superior Staff

Hiring Intent Keywords

If you’re looking to attract new talent to your law firm, it’s essential to target hiring intent keywords. These are terms that clients use to find and hire legal services.

Examples of hiring intent keywords include:

  • Best criminal defence lawyer
  • Top personal injury lawyer in [City]

By focusing on these keywords, we help you attract clients who are actively searching for legal services, targeting the key areas you wish to promote.

Hiring Intent Keywords
Research Intent Keywords
Discover New Insights

Research Intent Keywords

Research intent keywords show that the client is gathering information. These keywords may not lead to immediate hiring but are essential for building trust and establishing your firm as a knowledgeable source. Examples include:

  • How to choose a personal injury lawyer
  • What to ask a divorce lawyer during a consultation
  • How to file for bankruptcy

While these may not lead to immediate conversions, they help increase visibility and build trust. We’ll incorporate these into informative blog posts to drive traffic and establish authority.

Simple Pricing, Better ROI.

We’ve simplified our pricing to focus on faster results for your law firm. Our SEO campaigns are designed for better ROI and long-term success in search engines.

Growth

$1,699
  • 10–20 Tracked Keywords
  • Monthly Reporting
  • On-Page Optimisations
  • Link Building
  • Content Creation
  • Monthly Activity Highlights
  • 30-Minute Planning Session
Full Comparison

Growth+

$2,299
  • Everything in Growth and:
  • 20–40 Tracked Keywords
  • Technical Optimisations
  • Outreach Link Building
  • Competitor Tracking
  • eCommerce Support
  • WordPress Support
  • GMB Management
Full Comparison

Dominate

$2,699
  • Everything in Growth+ and:
  • 40–60 Tracked Keywords
  • Full Website Management
  • Hosting & Security
  • 1-Hour Planning Session
  • Advanced Location Targeting
  • CRO + A/B Testing & Recording
Full Comparison
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sitecentre has provided us with an excellent service and we are so happy with the outcome. We would highly recommend using sitecentre for your website.

The Comprehensive Law Firm SEO Agency

See how we stand out from other local law firm SEO agencies with our detailed pricing comparison chart below.

Growth
$1,699		Growth+
$2,299		Dominate
$2,699		Custom
Contact Us
Dedicated Account Manager
Monthly Reporting
Link Building
Citation Building
Activity Highlights
Content Creation3,000–3,5003,500–5,0005,000–6,0006,000+
Tracked KeywordsUp-to 100Up-to 200200+200+
Strategy Session30 Mins30 Mins1 Hr1 Hr
Competitor Activity Logging50 Competitors100 Competitors200 Competitors
Add-ons
WordPress Support
Location Targeting
Machine Learning Improvements
On-Page Optimisation Limited
GMB Management Limited
Technical Optimisations Limited
Performance Optimisation Limited
Hosting & Security
eCommerce Support
Full Website Management
CRO & A/B Testing
Dynamic Landing Pages
Outreach Link Building
Google Ads
Visitor Recordings
Email Funnels
The high level of professionalism and communication pushed Buildrite Sydney to bring our marketing aspects to a new level and this was reflected through the work created for us.
Contact Us

Let’s Do Something
Great Together

We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.

Our Location

Sippy Downs, Queensland 4556

Our Phone Number

1300 755 306

Our Email

hello@sitecentre.com.au

Let’s Start The Magic