Are you a law firm looking for SEO services to grow your legal practice? sitecentre® is an award-winning SEO agency for lawyers; rank your legal services faster using the world’s best legal SEO specialists.
The ever-evolving landscape of SEO and legal marketing can make it difficult to keep up. For lawyers, generating quality leads and staying ahead of competitors is crucial. We provide tailored lawyer SEO services that focus on high ROI and quality conversions.
Establishing a strong online presence for your law firm is essential in the rapidly expanding legal industry. Having potential clients find you online is crucial to growing your client base and revenue. However, having a website filled with keywords won’t be enough to rank high in search engines like Google and Bing. This is where search engine optimisation becomes vital.
SEO is the process of optimising your website to rank higher in local search results on search engines like Google. This type of visibility differs from paid ads and offers organic search traffic. Instead of being ranked simply on bids, you are placed based on the authority and quality of your website and content.
Why is organic ranking so important? Data shows that 67.60% of all clicks come from the top five organic listings on the first page. This means that businesses in these positions receive significant traffic daily, converting these leads into paying clients.
Enter your domain name, and we will do a completely FREE SEO Video Audit valued at $499.
Our custom SEO packages are designed to provide high returns on investment and foster a loyal client base. However, standing out in the legal field can be challenging, especially with so many competitors.
sitecentre® focuses on key elements of SEO to ensure your success. We identify and target quality leads that result in conversions. By optimising your website and creating engaging content relevant to your legal services and target clients, we aim for long-term results beyond our affiliation.
As you may know, SEO results take time, but our custom strategy ensures these results last. Our SEO specialists build client trust, high rankings, and converting traffic.
You may have heard of Pay-Per-Click advertising or Google Ads. Businesses using this method pay each time someone clicks on their ad. While it can work in some industries, legal services are highly competitive and may not always generate the desired ROI without a significant budget.
Law firms often find more success with SEO, as SEO leads are eight times more likely to become clients than those from paid ads. Instead of relying on expensive ad clicks, we focus on optimising your website for organic traffic and building authority in Google’s rankings.
Though SEO takes longer to produce results, it is a more cost-effective investment in the long term. Organic SEO is over five times more effective than paid search ads. Our SEO strategy will deliver consistent client enquiries for years.
Every law firm has a unique audience, and our strategies are tailored accordingly. We create a custom SEO strategy for your legal practice, using advanced technology to analyse competitors and demographics, determining the best SEO strategy for lawyers. We rely on data-driven insights to maximise your SEO investment.
Using state-of-the-art technology, we analyse your data for smarter decisions.
Our reporting integrates with Google search data, making it easy to monitor progress.
You’ll always stay in the loop with your account manager, who will update you regularly.
We use white hat SEO techniques to deliver results that last for years.
SEO includes several categories, and your type of business dictates the areas of focus. For law firms, one key focus is local SEO. This targets clients in your local area, similar to suburb pages that focus on specific regions.
We use local SEO strategies to drive traffic that converts. Ranking for terms local clients are searching for is essential to bringing in relevant leads. Example keywords include:
We’ll get your website ranked for these keywords, which will increase traffic to your site and result in more client enquiries.
We create suburb pages for each region you serve, maximising your reach. These pages, optimised for search engines, ensure your legal services are visible in your local area. Each page is tailored to highlight your firm’s primary services in the location.
Our team will help you target specific suburbs and cities, ensuring your law firm appears prominently in search results for your area. This approach helps attract more clients while giving you an advantage over local competitors.
Our service pages will highlight the specific legal services your firm provides. These pages will include detailed service descriptions, firm information, and contact details.
We will ensure your service pages rank highly for searches related to your legal services. For example, if a client searches for a defence lawyer, your service page will be optimised to rank for defence law-related queries.
Organised service pages make it easy for visitors to find relevant information, which improves search engine rankings, generates leads, and increases enquiries.
We offer a comprehensive range of on-page SEO improvements for your legal website using Google Analytics. Our custom-built management software identifies on-site improvements, outdated content, and new opportunities to keep you ahead. Law firm websites often lack the technical SEO structure needed for optimal performance, but our team handles it all.
We create content based on keyword intent to help build new pages relevant to your legal services.
Outdated content can harm rankings. We keep all pages fresh, relevant, and updated by monitoring content performance.
Our keyword analysis helps identify new opportunities to attract clients looking for legal services.
We optimise meta tags to boost CTR, keyword density, and search positions.
Proper internal linking guides search engines and helps improve conversions.
Optimising images and videos improves relevance and performance, targeting key legal services.
We optimise all URLs and redirect old ones to maintain existing rankings.
Linking to authoritative sources builds your site’s credibility in legal search results.
Optimising performance improves user engagement, lowering bounce rates and increasing rankings.
Industry-specific schema helps enhance your visibility with rich results.
Optimising for social proof and user behaviour boosts rankings and client trust.
Wow! What an amazing job these guys did for me. Our website now looks amazing and it’s speed is now lightning fast!Russell Johansen — Superior Concrete Finishes
For successful lawyer SEO, it’s essential to target the right keywords to increase the visibility of your legal services. Our SEO experts perform extensive keyword research to help your website rank higher in search results. Below, we discuss important strategies like content planning and link building:
To increase your law firm’s visibility in your local area, it’s crucial to list your business in relevant online directories. We ensure your business is listed in legal directories and reputable citation sources.
Greater exposure across multiple directories increases your search rankings and makes it easier for clients to find your firm. We include a Google My Business page optimised for local SEO as part of our service.
Being listed in trusted directories provides a competitive advantage, increasing your firm’s exposure, credibility, and client reach.
Our experienced writers will create a content strategy tailored specifically for your law firm, reflecting your values and target audience.
Content will be optimised with relevant legal keywords, allowing clients to easily find information about your services. Subtopics will be broken into logical clusters, increasing traffic and building client trust with valuable, informative content.
We’ll work with you to ensure the topics and keywords featured on your site align with your goals. This approach will build client loyalty and generate quality leads, helping you rank for legal services while developing a strong internal and external linking strategy.
In modern SEO, keywords aren’t just terms scattered across a page. Google and other search engines now understand linguistic context. Keywords must be used logically to make content relevant and readable.
For your law firm, we’ll focus on keywords related to legal services. These may vary based on your area of expertise and location. Some of the top legal keywords include:
We’ll target these and other keywords to improve your law firm’s visibility and ranking on the SERPs.
We focus on various keyword types for your SEO campaign. Navigational keywords are one group we focus on to help your potential clients find specific pages on your website.
An example of a navigational keyword could be: “I need a personal injury lawyer in [City]”. This would lead to a list of law firms providing personal injury services in the area.
Our experts will identify and target the most relevant keywords through research and technology, allowing search engines to rank your site effectively.
Informational keywords play a critical role in your SEO strategy, helping you optimise for clients seeking specific legal information.
These keywords are used by individuals looking for legal advice or guidance. Some examples of informational keywords include:
While these keywords may not lead to immediate hires, they help establish your firm’s authority through informative blog posts, which can drive relevant traffic and build trust.
Clients often search for legal services using commercial keywords, which can include:
By incorporating these commercial keywords into your content, we’ll ensure your website ranks for popular queries, attracting clients who are actively searching for your services.
Although overnight success isn’t guaranteed, this strategy will help drive organic traffic and client enquiries over time.
Transactional keywords indicate that the client is ready to hire legal services. Some popular transactional keywords for law firms are:
We will strategically use these high-intent keywords throughout your content to attract clients who are ready to take action and hire your firm.
If you’re looking to attract new talent to your law firm, it’s essential to target hiring intent keywords. These are terms that clients use to find and hire legal services.
Examples of hiring intent keywords include:
By focusing on these keywords, we help you attract clients who are actively searching for legal services, targeting the key areas you wish to promote.
Research intent keywords show that the client is gathering information. These keywords may not lead to immediate hiring but are essential for building trust and establishing your firm as a knowledgeable source. Examples include:
While these may not lead to immediate conversions, they help increase visibility and build trust. We’ll incorporate these into informative blog posts to drive traffic and establish authority.
We’ve simplified our pricing to focus on faster results for your law firm. Our SEO campaigns are designed for better ROI and long-term success in search engines.
sitecentre has provided us with an excellent service and we are so happy with the outcome. sitecentre is very professional and easy to work with.Mario Bellini — Mario’s Plumbing and Drainage
See how we stand out from other local law firm SEO agencies with our detailed pricing comparison chart below.
Growth $1,699 | Growth+ $2,299 | Dominate $2,699 | Custom Contact Us | |
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Dedicated Account Manager | ||||
Monthly Reporting | ||||
Link Building | ||||
Citation Building | ||||
Activity Highlights | ||||
Content Creation | 3,000–3,500 | 3,500–5,000 | 5,000–6,000 | 6,000+ |
Tracked Keywords | Up-to 100 | Up-to 200 | 200+ | 200+ |
Strategy Session | 30 Mins | 30 Mins | 1 Hr | 1 Hr |
Competitor Activity Logging | 50 Competitors | 100 Competitors | 200 Competitors | |
Add-ons | ||||
WordPress Support | ||||
Location Targeting | ||||
Machine Learning Improvements | ||||
On-Page Optimisation | Limited | |||
GMB Management | Limited | |||
Technical Optimisations | Limited | |||
Performance Optimisation | Limited | |||
Hosting & Security | ||||
eCommerce Support | ||||
Full Website Management | ||||
Custom Coding | Limited | |||
CRO & A/B Testing | ||||
Dynamic Landing Pages | ||||
Outreach Link Building | ||||
Google Ads | ||||
Visitor Recordings | ||||
Email Funnels |
Being a plumber from Sydney and limited with time on my hands and after using several other SEO companies we were glad that we found sitecentre.Steven Bahbah — Fixed Today Plumbing
We would love to hear from you, whether it’s asking us a question or you’re ready to grow your business. Our friendly team are here for you.
Sippy Downs, Queensland 4556