Outreach Link Building

The process of link building is about finding the right online channels that can link back to your website. Typically, these links are anchored to a search term you aim to rank for. But remember, not all links hold the same value. A single backlink from a credible, authoritative site can outweigh 100 spammy ones.

Approaches like broken link building require unique strategies. The service mix you choose should align with your overall needs and budget as you vie for those crucial keywords.

Additionally, link building involves intentionally earning inbound links to your site’s pages. Links, short for “hyperlinks,” are essentially text bits with an “href” attribute in HTML. While they frequently lead to blog posts or web pages, they can also direct to PDFs, images, and various file types.

When building links, you should always keep them relevant to your area. Not only does the link-building strategy help Google see you as an authority, but each link is essentially a referral avenue. So, a plumber in Australia receiving backlinks from a Canadian plumbing website won’t be as helpful as locally relevant links.

The more credible the source of your backlinks, the better it is for SEO. When seeking link-building opportunities, aim for sites that Google already acknowledges as authoritative. This significantly boosts the value of your links in Google’s view.