UTM URL Generator

Simplify your campaign tracking with our free UTM URL Generator, designed to create powerful, accurate URLs for GA4 in just a few clicks.

  • Fast, Free UTM Generator
  • Works with GA4 and Other Tracking Platforms
  • Automatic Suggestions
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Know your data
Track Your Marketing Campaigns with Precision
Think of a UTM URL as a savvy tool for tracking how your business campaigns perform across various platforms. These URLs come equipped with unique parameters that mesh perfectly with Google Analytics 4, offering detailed insights into where your traffic originates and how your campaigns are doing.
Understanding UTM Parameters for Digital Marketing
UTM parameters are like digital breadcrumbs, showing how visitors find and engage with your site. These codes align smoothly with Google Analytics 4, offering detailed data on your marketing efforts. This synergy lets businesses assess campaign success, optimise spending, and spotlight top-performing channels.
Statistics show that by using UTM parameters, businesses see a 23% boost in marketing attribution accuracy.
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Sections
Track Everything
Essential Components of UTM URLs
The structure of a UTM URL includes five key parameters, each with its own unique role in tracking:
  1. Base URL 
    • Your website’s destination page
    • Forms the foundation of the tracking URL
  2. Source (utm_source) 
    • Identifies the traffic origin
    • Examples: facebook, newsletter, google
  3. Medium (utm_medium) 
    • Specifies the marketing channel type
    • Examples: cpc, email, social
  4. Campaign (utm_campaign) 
    • Name your specific marketing initiative
    • Examples: summer_sale, product_launch
  5. Content and Term (utm_content, utm_term) 
    • Distinguishes between similar content pieces
    • Tracks specific keywords for paid search
Best Practices
UTM Implementation
Crafting effective UTM URLs needs careful planning and consistent naming. Such a structured method ensures you collect accurate data and generate meaningful reports.
Proven UTM Strategies:
  • Maintain consistent parameter naming
  • Document your UTM structure
  • Keep URLs clean and readable
  • Test URLs before the campaign launch
Best Practices